Two things will occur to you immediately when you walk into Ashland Hill. First, you likely will think something to the effect of, “How am I going to get a seat at this place?” Seating at Ashland Hill approaches Father’s Official levels of maddening awkwardness. After hovering like a stalker for twenty to thirty minutes around a group of hipster-y, Venice-y surf nerds (who, parenthetically, are engaging in a troubling amount of PDA), you eventually notice another group of people get up, and you bolt over to grab their vacated table like it’s the golden snitch.
The next thing you note is a mural over the far end of the patio. It appears to be Humphrey Bogart and Lauren Bacall. Next to Humphrey and Lauren is a Raymond Chandler quote: “It seemed like a nice neighborhood to have bad habits in.” Egregious hanging prepositions aside (Shame on you, Ray; and shame on you, Ashland Hill, for memorializing such deviant grammatical practices on your walls), it isn’t immediately (or subsequently) clear whether that’s a tip of the cap to Santa Monica, or an oblique indication that going to Ashland Hill is the brand of bad habit to which Santa Monica is so happily conducive. But I guess that’s neither here nor there.
Otherwise, Bradley Miller’s spot is pretty much what you’d expect. It’s appropriately trendy for a beer garden located in that soft space where Santa Monica starts to melt into Venice. The hostess is sweet but superfluous (she doesn’t seat you; she merely explains the fact that sitting and eating at that restaurant is a logistical clustercuss). The service is competent and unobtrusive. The food comes out fast. The staff are friendly enough that you have a perfectly pleasant experience, but not so friendly as to allow you to forget that they’re way cooler than you. The clientele oozes practiced quirkiness.
Regardless of all that ballyhoo, this much is certain: There are many places in Santa Monica the Project is slated to try. Ashland Hill generated more excitement among the locals than most of them. So on Wolf’s last night in town, he, Alexandra, Rumi, Megan, and I went to see what all the fuss was about.
2807 Main Street
Santa Monica, CA 90405
The Order: Ashland Hill Burger, medium rare (herb and parmesan fries included)
The Price: $17 (before tax)
It seems pretty clear that Ashland Hill was looking to do something a bit different here. There are a lot of singular flavors here, and they interact in novel ways. The best way to understand it, I think, will be for me to describe the individual pieces, and then talk about one interaction that stuck with me.
First, there’s the meat. Ashland Hill employs a strange pressing technique. I don’t know what it is, but the patty is texturally and structurally distinct from any other burger I’ve ever had. In the first place, it’s coarse. But more notably (and kind of relatedly, actually), the patty seems to fall apart – not melt, but actually crumble – as you eat it. And that seems intentional.
It’s weird, but it works. You bite into the burger, and the patty kind of fragments in your mouth as you eat. It’s very strange, but it also exposes a larger surface area of meat to your mouth, which can never be a bad thing. The result? You really taste the beef, even through all the other ingredients. The patty is topped with a thick melted slab of what is advertised as sharp white cheddar cheese (but which is, in point of fact, quite mild-mannered indeed), and it sits atop a bed of cool watercress, leafy and distantly peppery.
Next, there is the paprika aioli. It is a bright, burnt orange, adding a nice burst of color. The sunny, dusty, spicy flavor of paprika is very present, even through the eggy base of the sauce. Though it isn’t half bad, the aioli is probably the most confusing part of the burger, if I’m being honest. But more on that in a hot minute.
I suspect Ashland Hill is proudest of the bacon and red onion jam that coats the patty (or they should be). It’s titanic. Chunks of bacon and onion hang suspended in a sweet, vaguely fruity matrix. Internally, this jam plays on the sweet-savory contrast, and serves a similar role within the context of the entire burger (on balance it’s sweet, so in its capacity as a topping, it complements the other savory components). It also adds an interesting textural subtlety to the burger.
Yeah, this is some rococo shit.
By far the most important interaction in the burger is that between the jam and the aioli. While I’m hesitant to call it a flaw, I conclusively can say the decision to include both didn’t make a ton of sense to me. The flavors butted heads, because the paprika couldn’t coexist peacefully with the sweet little ropes of onion or the bricks of bacon. It’s not entirely clear why the aioli needed to be a paprika aioli as opposed to…anything else.
Using multiple sauces – or sauce analogues, like jams or relishes – is a risky proposition. It demands careful balancing and perfect proportioning. While the sauces on this burger seem to have been conceived really carefully, it’s less clear that the decision to put them together was as well thought-out. Ultimately, they get in each others’ way. For my money, I’d ditch the aioli altogether. Luckily, that’s an option; modifications are welcome, and they’ll happily hold the aioli.
That minor balancing gripe aside, this is a good burger. The beef is good and well-assembled. The ingredients are fresh and well prepared. The bun is eggy, rich, and hardy. It holds up well to the substantial slab of meat it’s tasked to contain, and supplies its share of flavor without being too intrusive. The only other complaint, then, is that it’s really expensive. At seventeen bucks, it’ll put a dent in your wallet. That said, it’s a huge meal. I came hungry and ate half of mine (for reference, Wolf came feeling normal and demolished his inside of ten minutes. For further reference, he’s very manly and I am less manly). And it comes with (decent but thoroughly uninspiring) herb and parmesan fries. So it’s expensive, but not utterly unjustifiable.
All told, if you don’t mind braving the seating nightmare, taking the financial hit, and holding the aioli, Ashland Hill has a pretty good, if slightly baroque, burger for you.
Flavor: 9.30 / 10.00
Freshness/Quality: 9.50 / 10.00
Value: 5.50 / 10.00
Efficiency: 8.80 / 10.00
Creativity/Style: 9.00 / 10.00
Bun: 8.90 / 10.00
Patty: 9.00 / 10.00
Toppings: 8.40 / 10.00
Sauce: 8.80 / 10.00
Balance: 6.70 / 10.00
Total: 83.60 / 100.00
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