wolf in the weeds | The Los Angeles Burger Project

The Place
The Pub at Golden Road Brewery
5410 West San Fernando Road
Los Angeles, CA 90039

Nestled in the crook of the 134 and 5 freeways, maybe you saw the violent azure of the Golden Road Brewery, a cartoonish oasis in that weird part of town that’s not quite Glendale, not quite Burbank, not quite Atwater. Maybe you heard about it after a Golden Road brewpub popped up at Grand Central Market or Dodger Stadium (thanks, Anheuser-Busch InBev). Maybe you wanted to know whether Los Angeles actually does craft beer. It really doesn’t matter much, once you’re here.

Maybe you lacked the foresight to take an Uber, in which case you’ll stubbornly scan the nearby streets for a (scarce) parking spot before wisely throwing in the towel and paying for the valet. But what’s waiting for you in this Smurf-hued warehouse (next to two others – one red, one yellow) is one of the more singular spaces in the city. A massive brewpub, serving close to two dozen beers, fully equipped with a (wood) ping-pong table and a (sheet metal) cornhole, Golden Road initially seems like something of an adult playground.

But then you’ll notice an area more closely resembling an actual playground, and you’ll see servers adeptly dodging the swerving, sprinting toddlers that abound in this place, roaming free as if in a Chuck-E-Cheese’s. After a few minutes, you realize this is actually a family space, a place for a thirty-something to find echoes of a social life she thought she’d lost after getting a time-consuming job, setting down roots, paying a mortgage, and all that. It’s a place to gather. A place where buzzed fathers can play ping-pong with their kids. It’s simultaneously heartwarming, disconcerting, charming, concerning, and profoundly odd.

After settling into the weirdness (or, depending on your proclivities, after a pint or two) you might notice the menu’s surprising bursts of sophistication. One of the items featured is a burger, which bears the brewery’s name (albeit acronymally). Sam, my guest of honor from Boston, his friend Brandon, Kelsey, and I went to try the burger (joined later by Nikhil the workaholic). In a rare moment of social inhibition, I listened to Brandon criticize Dodger Stadium; but because we had just met, I refrained from releasing the full vitriolic flood of noble rage such heresy deserved. Unsurprisingly, that choice has since left me in a fugue state perpetuated by paralytic, self-loathing regret. It is, then, from the cusp of seething, shame-ravaged catatonia that I write this. Brandon, if you’re reading, thanks a lot…and you’re welcome.

The Order: GRB Burger

The Price: $12.00

The Burger
The great thing about Golden Road beer, if you’ve not had it, is that it makes fresh presentations feel familiar. Their Wolf Pup Session IPA – likely among the best session IPAs you’ll drink at the price point – is a playful, citrusy offering that embodies this interplay between familiar and challenging. Tangy, sweet orange peel gives way to the crisp bitterness yielded by a litany of hops (the hard-charging bitterness of Simcoe providing a crackling backdrop for the complex acidity of Mosaic and a bunch of others that I don’t know nearly enough to name).

Anyway, the point here isn’t to showcase how little I know about beer. It’s just to give you an idea of what Golden Road is all about. Which brings us to the menu. Fundamentally, this is bar food. Pretzels, garlic fries, chips and guacamole, artichoke dip, and steak sandwiches are unsurprising fare to find on offer at a brewery. But read through more carefully, and you might conclude that these standard offerings are really just culinary ballast on a menu, there to allow for bursts of quirkiness. Idiosyncratic items like a burger with a beet-centric patty, fried avocado tacos, a salmon sandwich with ginger lime slaw, and pulled pork verde are among the expressions that evidence an experimental itch.

The burger reflects that. The first item of interest is the patty. A blend of short-rib and rib-eye cooked pink, it’s gorgeous, complex, marbled, sweet. It melts as you chew it. It is an attention-grabbing centerpiece. It dominates the news cycle of every bite. It is a stand-alone item, an estimable entree in itself. Its complexity of flavor allows it to reach out and connect with every other ingredient, giving the burger a balanced coherence, where everything seems put in place to complement the patty.

The other ingredients are high-minded classics. The bacon is hazily savory, with only faint smokiness; it plays predictably nicely with the smooth, ruddy aged cheddar. Caramelized onions impart singed sweetness. Sun-dried tomatoes work surprisingly well, giving each bite welcome textural subtlety and mellow ripeness. The remoulade is distantly piquant, pleasant enough but not arresting. The bun, a straightforward brioche bun dusted with sesame and poppy seeds, is a sweet bookend to it all, with the seeds offering a lingering, complicated nuttiness.

Golden Road’s heart venerates the classics, but presents them in a cerebral, updated fashion. That’s a fitting duality for a place that seems designed to let people slipping into middle age relive their youth, and put away a few pints while pretending their metabolisms are what they’ve always been. At the risk of getting too misty-eyed in our analysis, let’s be clear: this is bar food, and bar food is bar food. So I would discourage getting your hopes too high. But, for those whose relationship with day drinking is something akin to, “These days, I feel worse and know better,” a GRB Burger and a Wolf Pup or three marks a nice escape from the new normal.

The Ratings:
Flavor: 8.20 / 10.00
Freshness/Quality: 8.00 / 10.00
Value: 8.00 / 10.00
Efficiency: 8.50 / 10.00
Creativity/Style: 7.90 / 10.00
Bun: 8.90 / 10.00
Patty: 10.00 / 10.00
Toppings: 8.20 / 10.00
Sauce: 7.70 / 10.00
Balance: 9.20 / 10.00

Total: 84.60 / 100.00

Two things will occur to you immediately when you walk into Ashland Hill. First, you likely will think something to the effect of, “How am I going to get a seat at this place?” Seating at Ashland Hill approaches Father’s Official levels of maddening awkwardness. After hovering like a stalker for twenty to thirty minutes around a group of hipster-y, Venice-y surf nerds (who, parenthetically, are engaging in a troubling amount of PDA), you eventually notice another group of people get up, and you bolt over to grab their vacated table like it’s the golden snitch.

The next thing you note is a mural over the far end of the patio. It appears to be Humphrey Bogart and Lauren Bacall. Next to Humphrey and Lauren is a Raymond Chandler quote: “It seemed like a nice neighborhood to have bad habits in.” Egregious hanging prepositions aside (Shame on you, Ray; and shame on you, Ashland Hill, for memorializing such deviant grammatical practices on your walls), it isn’t immediately (or subsequently) clear whether that’s a tip of the cap to Santa Monica, or an oblique indication that going to Ashland Hill is the brand of bad habit to which Santa Monica is so happily conducive. But I guess that’s neither here nor there.

Otherwise, Bradley Miller’s spot is pretty much what you’d expect. It’s appropriately trendy for a beer garden located in that soft space where Santa Monica starts to melt into Venice. The hostess is sweet but superfluous (she doesn’t seat you; she merely explains the fact that sitting and eating at that restaurant is a logistical clustercuss). The service is competent and unobtrusive. The food comes out fast. The staff are friendly enough that you have a perfectly pleasant experience, but not so friendly as to allow you to forget that they’re way cooler than you. The clientele oozes practiced quirkiness.

Regardless of all that ballyhoo, this much is certain: There are many places in Santa Monica the Project is slated to try. Ashland Hill generated more excitement among the locals than most of them. So on Wolf’s last night in town, he, Alexandra, Rumi, Megan, and I went to see what all the fuss was about.

The Place
Ashland Hill
2807 Main Street
Santa Monica, CA 90405

The Order: Ashland Hill Burger, medium rare (herb and parmesan fries included)

The Price: $17 (before tax)

The Burger
It seems pretty clear that Ashland Hill was looking to do something a bit different here. There are a lot of singular flavors here, and they interact in novel ways. The best way to understand it, I think, will be for me to describe the individual pieces, and then talk about one interaction that stuck with me.

First, there’s the meat. Ashland Hill employs a strange pressing technique. I don’t know what it is, but the patty is texturally and structurally distinct from any other burger I’ve ever had. In the first place, it’s coarse. But more notably (and kind of relatedly, actually), the patty seems to fall apart – not melt, but actually crumble – as you eat it. And that seems intentional.

It’s weird, but it works. You bite into the burger, and the patty kind of fragments in your mouth as you eat. It’s very strange, but it also exposes a larger surface area of meat to your mouth, which can never be a bad thing. The result? You really taste the beef, even through all the other ingredients. The patty is topped with a thick melted slab of what is advertised as sharp white cheddar cheese (but which is, in point of fact, quite mild-mannered indeed), and it sits atop a bed of cool watercress, leafy and distantly peppery.

Next, there is the paprika aioli. It is a bright, burnt orange, adding a nice burst of color. The sunny, dusty, spicy flavor of paprika is very present, even through the eggy base of the sauce. Though it isn’t half bad, the aioli is probably the most confusing part of the burger, if I’m being honest. But more on that in a hot minute.

I suspect Ashland Hill is proudest of the bacon and red onion jam that coats the patty (or they should be). It’s titanic. Chunks of bacon and onion hang suspended in a sweet, vaguely fruity matrix. Internally, this jam plays on the sweet-savory contrast, and serves a similar role within the context of the entire burger (on balance it’s sweet, so in its capacity as a topping, it complements the other savory components). It also adds an interesting textural subtlety to the burger.

Yeah, this is some rococo shit.

By far the most important interaction in the burger is that between the jam and the aioli. While I’m hesitant to call it a flaw, I conclusively can say the decision to include both didn’t make a ton of sense to me. The flavors butted heads, because the paprika couldn’t coexist peacefully with the sweet little ropes of onion or the bricks of bacon. It’s not entirely clear why the aioli needed to be a paprika aioli as opposed to…anything else.

Using multiple sauces – or sauce analogues, like jams or relishes – is a risky proposition. It demands careful balancing and perfect proportioning. While the sauces on this burger seem to have been conceived really carefully, it’s less clear that the decision to put them together was as well thought-out. Ultimately, they get in each others’ way. For my money, I’d ditch the aioli altogether. Luckily, that’s an option; modifications are welcome, and they’ll happily hold the aioli.

That minor balancing gripe aside, this is a good burger. The beef is good and well-assembled. The ingredients are fresh and well prepared. The bun is eggy, rich, and hardy. It holds up well to the substantial slab of meat it’s tasked to contain, and supplies its share of flavor without being too intrusive. The only other complaint, then, is that it’s really expensive. At seventeen bucks, it’ll put a dent in your wallet. That said, it’s a huge meal. I came hungry and ate half of mine (for reference, Wolf came feeling normal and demolished his inside of ten minutes. For further reference, he’s very manly and I am less manly). And it comes with (decent but thoroughly uninspiring) herb and parmesan fries. So it’s expensive, but not utterly unjustifiable.

All told, if you don’t mind braving the seating nightmare, taking the financial hit, and holding the aioli, Ashland Hill has a pretty good, if slightly baroque, burger for you.

The Ratings
Flavor: 9.30 / 10.00
Freshness/Quality: 9.50 / 10.00
Value: 5.50 / 10.00
Efficiency: 8.80 / 10.00
Creativity/Style: 9.00 / 10.00
Bun: 8.90 / 10.00
Patty: 9.00 / 10.00
Toppings: 8.40 / 10.00
Sauce: 8.80 / 10.00
Balance: 6.70 / 10.00

Total: 83.60 / 100.00