Manuela

The Place
Manuela (at Hauser Wirth & Schimmel)
907 East 3rd Street
Los Angeles, CA 90013
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Having been a child at one point or another, you probably have at least a glancing familiarity with the indolence of the righteous.  Remember?  It would strike after you raked the leaves in the garden without being asked, you took out the trash sua sponte, you cleaned your plate and excused yourself to wash everyone else’s plates.  In that situation, if you were like a great many of us (I suppose I’m not speaking to the self-anointed paragons of virtue here, but then, I rarely am), you would perform that task with relish.  When your work was done and your good deed was discovered by an authority figure or other beneficiary, you would bask in the inevitable grateful praise was showered upon you.  What a thoughtful thing to have done!

But after that, if you were anything like me, a sense of self-satisfied complacency would set in.  You had done a good deed, and you realized that the performance of such a deed insulated you against criticism for a time.  So you might stretch the rules regarding bedtime, or the brushing of teeth, or the cleaning of one’s room, or one of the other chores or tasks which customarily were expected of you.  And if, say, your mother reminded of these other obligations, you might not say anything, but you would be stunned that more could be expected of you.  You might think, or even grumble under your breath, “That trash didn’t take itself out, you know.”

Sometimes, going above and beyond the call of duty breeds a sense in many children (and an alarmingly high proportion of adults, actually, come to think of it) that they’ve established a line of credit, that they’ve been given a measure of goodwill, which they can use to counterbalance a certain measure of nonfeasance (or even malfeasance, depending on the optimistic boldness of the child in question).  Not, I suppose, unlike the adult who justifies three slices of pizza and a milkshake with twenty minutes at the gym.

I’ll get back to that in a minute.  In the meantime, let’s talk about Manuela.

Manuela is an airy, indoor-outdoor space in the sprawling new Arts District gallery, Hauser Wirth & Schimmel, helmed by Soho House luminary Wes Whitsell.  Manuela’s cuisine is a curious blend of cuisines.  If you press me, I’ll tell you Manuela is fundamentally a southern restaurant (the presence of pimiento cheese, biscuits and gravy, grits, collard greens, black-eyed peas, and Carolina gold rice renders that conclusion inescapable), but with heavy touches of Tex-Mex (see, e.g., beet tostada and chilaquiles) and Californian influence (as evidenced by the general seasonally driven, farm-to-table vibe, and the food first / technique second simplicity of the dishes).

For a medium-term denizen of the American Southeast with a strong lingering affection therefor, I was drawn to the menu by its southern flair, which gave me a big-time kick of nostalgia.  But one of the most universally eye-catching items on the menu has got to be the deer burger.  It is that item that ultimately really commanded my attention.  Kelsey and I went to check it out.

The Order: Deer Burger, medium rare

The Price: $16.00

The Burger
The deer burger advertises itself as coming with “all the fixins” (seriously).  That means it’s an all-deer patty with strips of lettuce, beefy and deep-red tomato, and a healthy dollop of a sauce consisting of roughly equal parts mayonnaise and dijon mustard.  On the side are a couple rings of raw red onion and two pieces of pickle which aren’t long enough defensibly to be called “spears,” so think of them as “daggers.”  The burger is served on a milk bun (more on that later).

Right off the bat, there are two pretty remarkable – and unexpected – things in play here.  First, the patty is deer.  That gives it a gamey, richly marbled texture, and a musky, sweet roundness of flavor that beef could never provide.  They recommend it medium-rare, and for a patty of this size, that is the perfect recommendation.  This patty is substantial, pink, bloody enough, and genuinely complex and flavorful.  It is a stellar centerpiece.  I approached this dish with a suspicion that the deer patty may be a gimmick.  It may be, but it is a delicious one.

The second lovely oddity in play here is the bun.  A milk bun is a kind of roll native to Japan (Hokkaido, specifically).  Roux is used as a starter, and these things have the heft of brioche but consistency of cotton candy.  The poppyseed-dusted crust of the thing will look familiar enough, but the gossamer, cloudlike sweetness awaiting you after the first bite will surprise and delight you, I promise.

So, in giving us a succulent deer patty and a delicious and unique bun, Wes Whitsell took out the trash and washed the dishes without being asked.  Sadly, that’s where the virtue of this burger ends.  The sauce, an uninspired mustard-mayo combination, is pedestrian on the tongue.  The tomato is wilted and chewy, rather than fresh and juicy.  The lettuce is merely there, cut into wide strips and arranged thoughtlessly beneath the patty.

It is thus that Manuela’s burger, an offering with so much promise, falls victim to the indolence of the righteous.  By presenting a strong patty and an estimable bun, this burger expects us to forgive its shortcomings in every other respect.  Few would.  The garnishes don’t disappoint in a vacuum; they adversely affect the overall quality of the burger, giving the palate little in the way of evolution or longevity.  Each bite is a stagnant experience, failing to develop or provide the eater with any arc.  You’ll taste bun and meat, and then you’ll be left wondering what might have been if the garnishes were on par with the basics.

Manuela’s burger is a thing of almost staggering potential, but like so many promising but lazy children, it fails to live up to that potential.  Instead, it stands as a stark reminder that overachieving in some areas does not excuse shiftlessness in others.

The Ratings
Flavor: 8.10 / 10.00
Freshness / Quality: 8.90 / 10.00
Value: 7.80 / 10.00
Efficiency: 7.80 / 10.00
Creativity / Style: 7.30 / 10.00
Bun: 10.00 / 10.00
Patty: 10.00 / 10.00
Toppings: 6.30 / 10.00
Sauce: 5.90 / 10.00
Balance: 7.60 / 10.00

Total: 79.70 / 100.00

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The York

The Place
The York
5018 York Boulevard
Los Angeles, CA 90042
img_0674It feels like October has been all about the Chicago Cubs and their date with destiny.  They’re the latest beneficiary (see also 2004 Red Sox, 2010 Giants, 1998 Jay-Z) of the special treatment we give to baseball teams that are awful for long enough.  After over a century of losing, the Cubs – finally – are good.  And like the Red Sox, the Giants, and Jay-Z before them, the entire nation (but for we select few who don’t share the impulse for alacritous bandwagoneering) will love them until they finally win.  Then we’ll revile them for doing the very thing we hoped they’d do all along.  To be a “lovable loser,” you have to keep losing.

I watched the final innings of Game 1 of the National League Championship Series at The York, which was a Highland Park mainstay long before Highland Park was cool.  It’s a vaulting industrial space, where Edison bulbs throw barely enough light on roughly erased chalkboards sporting the menu of the day, and onto the carmine bricks behind.  The one television is located inconveniently at the back end of the bar, obscured by something from almost any angle.  It was there that I watched Adrián González smack a game-tying single, and then shortly thereafter, Miguel Montero be spoon-fed a hanging slider with the bases loaded.

Much like the Cubs, the York has established itself as a good-natured neighborhood standard.  And much like the Cubs, it’s kind of hard to see what all the fuss is about.  Besides the cool (but imitable) vibe, the cocktails are weak, the food is fine, and the staff just mostly competent.  The clientele is a weird mashup of young fathers and old bachelors, thirty-somethings all.  It’s as if the York is the last place where those two demographics can meet and remember times not too many years ago, when their lives looked more alike.

Kristen, Tristan, Peter, Shahin, Kelsey and I took a trip to the York for dinner to catch the end of the baseball game before going to Creep LA, which – spoiler alert – was basically me paying $53.50 to be called “daddy” by an emo kid in lingerie and then locked in a closet the size of a moving box (with two other people, one of whom, blessedly, was Kelsey) by a small man in yoga pants.

The Order: Cheddar Burger, medium rare

The Price: $15

The Burger
The York’s burger is served on Bread Bar brioche, a heavily marbled sirloin and chuck hybrid patty, rocket (which, more or less, is hipster for “arugula,” which, more or less, is douchebag for “bitter spinach”), harissa aioli (harissa being a North/West-African chili paste that you may have run into at Moun-Of-Tunis, Koutoubia, or a similar spot), and pickled onion.  And cheddar, obviously.

Just by reading that list of ingredients, you may have the impression that there’s a lot – potentially too much – going on here.  That was my concern going in, too.  Imagine my surprise, then, when the burger actually wound up being strangely tame on the palette.  There was no pinching bitterness from the flaccid arugula, no astringent sourness from the too-soupy onions, no blunted bite from the aioli.  Everything got mixed together, reduced into some tasteless primordial ooze, the culinary equivalent of Cage’s 4’33”.  And to top it all off, there wasn’t even the buttery, eggy, cloudlike sweetness you would expect from the brioche (though this had more to do with the fact that it tasted a day old than any fault of poor Bread Bar’s) it was crumbly and Gobi-dry.

And that’s a shame, considering the patty was quite well-conceived.  Heavily marbled and a well-executed medium rare (evenly rouge-hued and barely bloody), the flavor was rich, the texture hardy and coarse.  It was crisped on the outside, but retained its juiciness exceptionally well.  Just like Charlize Theron in The Devil’s Advocate, it deserved a better supporting cast (instead, we got Shouty Al and dead-eyes Keanu; I’ll leave it to you to decide whether that’s a metaphor or not).

Were I predisposed to being snarky, I’d say the good news is that the burger York was only the third-most unpleasant thing that happened to me that night.  But since I am miles above snark and the solicitation of cheap laughs, I’ll leave it at this: Notwithstanding all the neighborhood affection, all the history, all the prescient neo-industrial decor, the York’s burger left a bad taste in my mouth.  Maybe not quite as bitter and caustic as Miguel Montero left, not quite as parched and salty as being locked in that closet, but the fact that those three things are part of the same conversation probably tells you all you need to know.

The Ratings
Flavor: 7.20 / 10.00
Freshness / Quality: 8.10 / 10.00
Value: 6.90 / 10.00
Efficiency: 7.00 / 10.00
Creativity / Style: 8.50 / 10.00
Bun: 4.80 / 10.00
Patty: 9.40 / 10.00
Toppings: 7.60 / 10.00
Sauce: 7.30 / 10.00
Balance: 7.00 / 10.00

Total: 73.80 / 100.00

Burgerlords x Otium: Burger Merger No. 1

The Place

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Burger Merger No. 1: Burgerlords x Otium
943 North Broadway
Los Angeles, CA 90012

When Otium opened in 2015, it surely was one of the most hotly anticipated restaurant openings Los Angeles had seen in some time.  Nestled in the crook of a grove of dust-green olive trees and the hivelike Broad Museum, this cantilevered structure of wood and glass – with its sinewy steel beams and vaulting ceilings – drew attention for its architecture before it every plated a dish.

When finally it did open, there was the requisite amount of buzz.  Some loved it, others hated it.  But regardless of where your allegiances may fall in the J-Gold / B(a)esha Rodell clash (in case you were wondering, Otium doesn’t crack my top ten (or twenty (or thirty)) restaurants in the city; I think it’s very good, ambitious but not indispensable), one thing was certain: through Otium, Timothy Hollingsworth sought to leave a footprint, to be among the most significant restaurants in the city.

Has Chef Hollingsworth achieved his goal?  That probably depends on who you ask.  Some say Hollingsworth is among the preeminent chefs in Los Angeles already.  That’s not an outrageous claim (to be sure, it’s impressive that after so brief a spell in the city, he can have so dedicated a following) but if we’re being honest, the plaudits probably are a little premature.  Like, Brandon Ingram has a smooth jump shot and can get to the rack in style, but he’s not the franchise yet, you know?

Weirdly enough, the clearest evidence of this has come when he stepped out of his open kitchen by the Broad and ventured east and north, into Chinatown, to Burgerlords, slinging special collaboration burgers, which will be available every Monday in October.  The so-called Burger Merger presented a more aw-shucks picture of Tim Hollingsworth.  Clad in skinny jeans and a t-shirt commemorating the collaboration, flax-blonde hair styled in a very in-style undercut, he navigated the gathered crowd with easy charm and familiarity.

In this inaugural Burger Murger, Hollingsworth put forth two offerings: a barbecued eel burger, which is the object of this review (and which Nikhil, Adam, and I ordered), and a vegan burger (ordered by Kelsey as part of what I can only conclude is a campaign to humiliate herself and discredit me), which is the object of nothing more than my pervasive and fundamental contempt.

The Order: Barbecued Eel Burger

The Price:

The Burger
If you’re like me, you’ll have questions as you approach this event.  What is the point of this collaboration?  What exactly is a barbecued eel burger?  Is it a ground eel patty?  Is it a slab of eel in lieu of a patty?  Is that vegan judging me?  Is the eel a topping?  Is this going to be disgusting?  Is this event moving the ball towards Timothy Hollingsworth being an L.A. food icon?  Did anyone order the vegan burger?  Did I leave my car lights on?

You might not come away with clear answers to those questions after eating this burger.  I can tell you this much: There is a beef patty.  The burger features shishito peppers, scallions, tomato, avocado, mayonnaise, and barbecued eel.

Here’s the problem: When you brand something as a barbecued eel burger, customers will fairly expect to know where the eel is, to be able to identify it visually and within the flavor profile of the burger.  That’s not possible here.  This burger was good, but it didn’t taste like a barbecued eel burger.  The eel, sliced into oblivion, did little besides add a little extra savor to every bite, a sort of fish-saucy roundness to the finish (it might have balanced better had there been an extra patty; the single patty was a bit paltry for my taste).  That’s fine, but let’s be clear: Calling this a barbecued eel burger was a branding choice made to offer the appearance of innovative sophistication.  It wasn’t a reflection of the actual flavor profile of the burger.

Besides that, it’s a relatively milquetoast offering, defined only by its internal conflict.  The toppings compete rather than cooperate.  The shishitos are masked by the overwhelming savor of the meats.  The traces of avocado within an overwhelming matrix of mayonnaise get lost like a ship in fog.  A thick slice of tomato, juicy and bright, is the highlight of the toppings, but simultaneously renders what otherwise might have been subtly cooling fronds of scallion little more than bitter whispers.

So sure, this burger will draw a lot of attention.  There will be lines across the courtyard and – probably – plaudits from Hollingsworth’s faithful (who, weirdly enough, can approach Beyhive/Belieber/Team Breezy levels of fervor).  In the end, though, this first Burger Merger feels like little more than an exercise public relations symbiosis.  I’ll stop short of saying it’s cynical, because the product isn’t bad.  But it’s a way to increase Burgerlords’ profile while making Timothy Hollingsworth seem a little more integrated into this city.  At that much – and probably not more than that much – it will be successful.

The Ratings:
Flavor: 8.10 / 10.00
Freshness/Quality: 10.00 / 10.00
Efficiency: 7.90 / 10.00
Value: 9.00 / 10.00
Creativity/Style: 9.50 / 10.00
Bun: 9.60 / 10.00
Patty: 7.40 / 10.00
Toppings: 6.40 / 10.00
Sauce: 6.10 / 10.00
Balance: 7.20 / 10.00

Total: 81.20 / 100.00

Shake Shack

The Place
Shake Shack
8520 Santa Monica Boulevard
West Hollywood, CA 90069

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If you never caught the new (like, that new new) Star Wars movie, then you missed out on Kylo Ren, the most angst-addled villain to grace the silver screen in quite some time (you may know him better as the darkest-skinned – but still white, of course – person on Girls).  See, Kylo Ren is angsty because he wants very badly to be compared favorably to Darth Vader.  He wants to be the next Darth Vader.  So he acts and talks the part.  He commands with unforgiving brutality.  He wears the mask that changes his voice, even though he doesn’t need it.  Think of his relationship with Darth Vader as being kind of like Rivers Cuomo’s relationship with Buddy Holly.

And much like Cuomo, he just isn’t quite as special as his idol.  Deep, withering suspicions – that he’s ultimately just a pale imitation of the thing he strives to be – roil in him.  They consume him.  And most of all, they make him hate the character in the film who he recognizes as truly special, truly significant.  She achieves everything he’s worked so hard for, and she doesn’t even have to try.

It’s a common trope in our world and our folklore: the figure who longs to be a feature of history, but really is just a footnote.  These are people with lofty aspirations to emulate and evoke truly monumental figures, but ultimately, they are undone by their inability to recognize that the mere imitation of an act or a sound may not – and probably will not – capture the subtleties and complexities that exist beneath it.  What I mean is, Kylo Ren choking a person out as part of his WWDVD? mentality is quite different from what animated Darth Vader – namely, living at the nexus between guilt and doubt and rage.

Similarly, putting together a burger that features some of the same ingredients as those featured on the best chain burger money can buy doesn’t guarantee that you’ll best In-N-Out.  And so, in a swaggering and expansive outpost on Santa Monica Boulevard, Shake Shack joins the ranks of these reductive imitators, clamoring for attention and plaudits, begging for favorable comparisons to a great institution.

Shake Shack is the latest in a long line of burger chains that demand to be compared to In-N-Out.  It is a chain that builds buzz via sophomoric articles like this.  Never mind that the two are in no way comparable.  The one is an international chain with an expansive menu (including three different burgers, seasonal/weekly/monthly/whateverly flavors of ice cream, bespoke craft beer, Abita root beer on tap, Cold Stone Creamery style concretes), the other is willfully limited.  The one is surprisingly expensive, the other almost guilt-inducingly cheap.

But the comparison is being made.  So if you drive by Shake Shack, you will see crowds of impossibly cool West Hollywood types: New York imports with trendy haircuts; t-shirts featuring a sneering slogan or maybe a reference they only almost understand; shadowed and lined eyes drooping under the weight of their contempt for the world, smiling with half their face as they post a link from a blog about an article they haven’t read about a study they haven’t read but which reinforces the fact that everyone who disagrees with their particular opinion on their particular cause celebre du jour (based on exhaustive review of numerous blog posts like this) is ill-informed and probably malicious.

These are people bound together by fibrous, almost extant strands of supercilious energy, people who are fueled not by the Krebs cycle like the rest of us, but by the knowledge of their superiority.  And even for these walking superlatives, the need to know if Shake Shack really is better than In-N-Out is so pressing, so dire, that it can wrest them from the urgent business of being better than you.

I went with my parents and Kelsey.  Because while I may not be cool, I am the purveyor of a publication about burgers in Los Angeles, so I’m drawn to trendy burger spots like a fly to a turd.

The Order: Shack Burger

The Price: $5.29 (not including fries or drink)

The Burger
Roughly speaking, I think there are two types of people who might argue that Shake Shack is better than In-N-Out: the first are the reflexively contrarian naysayers.  These are people who don’t have particularly strong or well-developed feelings about In-N-Out (or any alternative), but dislike its ubiquitous appeal and enjoy the idea that their opinion is challenging and controversial.  Then there are people who need New York to be better at everything (rather than just better at being bigger and smellier).  I’ve talked about this phenomenon at some length before.

The goal of this piece, though, is not to take up the issue with either group.  In point of fact, I prefer not to entertain the comparison at all.  As I mentioned before, these restaurants are different enough that the comparison itself is more than a little spurious.  Shake Shack is a peri-industrial hipster chic millennial iteration of a soda fountain, whereas In-N-Out begins and ends as a burger stand out of time, a relic of its founding age.  Another reason behind my rejection of a comparative discussion – and I smirk as I type this – is that these two products are not in the same league.

Shake Shack’s offering features an oversalted, overcooked patty, watery tomato, heat-wilted lettuce, and insipid Thousand Island (Shack sauce) between two feeble, infirm, too-doughy potato buns (this actually surprised me, because I remembered the buns being much better when I first tried Shake Shack in Washington, D.C.).  The entire presentation is a pittance, a burger so small it barely qualifies as a burger.  You will not savor every bite, and after you finish, you will wonder why you waited in line for so long with all those impossibly self-obsessed trendchasers and paid more than double the cost of a Double-Double for it.

If in Shake Shack you were hoping to find The Chirping Crickets, you’ll have to settle for Raditude.  If you were hoping for Luke’s father, you’ll have to settle for Leia’s emo brat.  Shake Shack talks the talk.  It’s high on swagger and hype, but it’s little more than a well-appointed disappointment.  This restaurant doesn’t deliver a product worth mentioning in the same sentence as In-N-Out, let alone comparing to it.

The Ratings
Flavor: 7.40 / 10.00
Freshness/Quality: 8.90 / 10.00
Value: 7.60 / 10.00
Efficiency: 6.90 / 10.o0
Creativity/Style: 7.50 / 10.00
Bun: 4.90 / 10.00
Patty: 7.20 / 10.00
Toppings: 6.50 / 10.00
Sauce: 6.50 / 10.00
Balance: 7.00 / 10.00

Total: 70.40 / 100.00

Winsome

The Place
Winsome
1115 Sunset Boulevard
Los Angeles, CA 90012

IMG_0580Winsome is not on Sunset Boulevard.  Head west down Sunset (away from Downtown) and as you pass Beaudry, you’ll see the Holy Community Church on your right.  Beyond that, you’ll see a new apartment building made of white stone and glass.  Just past the church, make a right on to White Knoll Drive.  That’s where Winsome is, in the ground floor of the aforementioned stone and glass building.  Just a public service announcement, lest you wind up wandering aimless and befuddled down Sunset like Kelsey, Erin, and I did (that is, until finally we gave up and called the restaurant to whimper a desperate request for directions).

I couldn’t help but wonder why they say they’re on Sunset if the restaurant demonstrably is not on Sunset?  Well, this is Los Angeles, which means it’s all about appearances.  It’s easier to brand yourself as a trendy new Los Angeles eatery if you’ve got an address on an iconic Los Angeles thoroughfare.  Per contra, it’s much harder to do it when you front some tributary with a name that sounds like a sleepy cul-de-sac.  And if people get confused or lost by this branding chicanery, all the better; being impossible to find in spite being on a major street is another mark of effortless cool.

Make no mistake, though.  This place is far more polished than Echo Park, a neighborhood renowned more for its unvarnished charm than for its sparkling new real estate developments.  It’s beautiful for being the situs of a cultural collision of sorts, where numerous ethnic and socioeconomic groups live side by side.  There’s something aspirational about that Echo Park.

Winsome represents the “new” (or, if you prefer, the “approaching”) Echo Park.  The building that houses it resembles one of those swanky new high rises over by L.A. Live.  It’s the kind of building that one suspects will be ubiquitous in a few years’ time.  It’s the kind of building that multiplies and slowly, inexorably drains the charm right out of a place, until all that’s left is a spiritually vacant enclave occupied by the seemingly inexhaustible supply of incalculably basic USC alumni.  It’s a nice enough building in itself, but as more of them crop up, before long, Echo Park will be a place where you only see soul if it’s immediately followed by the word “cycle.”

Right, anyway; the restaurant.

Winsome has developed a fair amount of buzz as a brunch-and-pastry spot.  Its light-wood, airy interior has the body of a diner but the heart of a case study house.  The long, dining room is flanked along one edge by a long, white oak bar and on the other by booths with windows for walls.  This breezy, midcentury space spills out onto an idyllic patio, on which strings of lights hang languidly above.  This charming outdoor area is loosely packed with amateur food photographers trying to no-filter their way to fame.

But it still bears markers of the old Echo Park.  Our laconic waiter was clad all in black but for old white Reeboks and an apron the color of pond scum (the latter of which was splattered inexplicably with persimmon-hued paint).  He oozed edgy and aloof Echo Park cool, and he did his job without all the fanfare of interpersonal warmth.

Atmosphere aside, the place is renowned for its brunch offerings.  The pastries are local celebrities and, in the aggregate, merit the acclaim they receive (the strawberry-vanilla brioche is especially superb).  The caramelized grapefruit is a novel idea, but largely ham-fisted in execution.  The slathering of honey provides a syrupy front end to the flavor profile, yielding a product that tastes like Taylor Swift’s personality: saccharine on the surface, but ultimately and fundamentally marred by a gothic – almost corporate, definitely innate – bitterness.

There is a burger on the menu, but no one really talks about it.  I went with Kelsey and Erin to find out if they ought to talk about it.

The Order: The Burger

The Price: $16

The Burger
There’s a scene in The Fountainhead where Ellsworth Toohey says to Howard Roark, “Mr. Roark, we’re alone here.  Why don’t you tell me what you think of me?  In any words you wish.  No one will hear us.”  Roark replies, “But I don’t think of you.”  That exchange flitted into my head as I tried to collect my thoughts in preparation for writing this; I just didn’t have that many thoughts to collect.

On the face of it, there’s nothing objectionable about this burger, and one might even think there is the potential for something quite good.  The bun is a seeded pan de mie sourced from Gjusta.  A bun from a different bakery is an odd choice for a restaurant that prides itself on its superlative baked goods, but I suppose Gjusta is an estimable choice if you’ve chosen to outsource your bun-making.  Delicately sweet and soft at its heart with perfectly toasted edges, this bun was the highlight of the burger.  The patty is about a third of a pound of grass-fed Sunfed Ranch beef, with a slice of milky white Hook’s aged cheddar melted on top.  It is rounded out by pickled shallots (allegedly) and a tall, tangled stack of mustard frills.

The server recommended I order the patty cooked medium.  That was an error; it was overcooked, dry, and charmless.  The patty scarcely deserved the exceptional cheese that was melted on top of it, a truly lovely Hook’s aged white.  It was distantly sweet, mild, perfectly melted, and utterly wasted by the lifeless piece of flesh it was meant to complement.

With a better cast around it, this cheese would have been a wonderful final touch.  But even ignoring the patty, the rest of the burger is rather a mess.  The mustard greens were flaccid, virally overabundant, and bland.  The pickled shallots so nearly approached absolute zero on the palate that I actually doubted their existence.  The sauces, served on the side, were ketchup (from a bottle) and an almost oppressively banal aioli, which essentially tasted like mayonnaise that had been left sitting out.  They weren’t much, but they were just about all I tasted every time I took a bite.

I rarely make overt mention of price unless it is a virtue.  In this case, though this is far from an offensive product, it does not even nearly approach being worth $16.  This price tag is wholly unjustifiable.  I couldn’t help feeling I was paying for the delicious inattention of our server and the string of patio lights more than I was paying for a good meal.  I very seldom feel as though I have wasted money eating a burger.  This was one such occasion.

This is a burger without personality; it is a lazily conceived pro forma offering that expresses nothing, demands nothing, gives nothing.  It smacks of brunch menu tokenism (which is a thing I made up just now, but essentially amounts to the creative minds behind this restaurant saying something like, “Ugh, we probably should put more lunch items on this menu, because otherwise it’ll be all ‘br’ and no ‘unch.'”).

Is this the folly of a young restaurant?  Probably not.  Most young restaurants err by trying too hard.  This just feels lazy.  There’s something respectable in a calculated, but ultimately botched, gamble.  There is little to respect – let alone consider or discuss – in paint-by-numbers concepts executed poorly.

So try as I might, it’s hard to articulate exactly what I think of it.  I just don’t think of it.  Nor should you.

The Ratings:
Flavor: 6.10 / 10.00
Freshness/Quality: 8.80 / 10.00
Value: 4.00 / 10.00
Efficiency: 8.80 / 10.00
Creativity/Style: 6.20 / 10.00
Bun: 9.10 / 10.00
Patty: 6.90 / 10.00
Toppings: 6.40 / 10.00
Sauce: 4.80 / 10.00
Balance: 6.30 / 10.00

Total: 67.40 / 100.00

Fritzi

The Place
Fritzi
814 Traction Avenue
Los Angeles, CA 90013

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I remember when Give Up by the Postal Service came out.  I was a sophomore in high school.  It was before winter formal.  That particular winter formal was to be a rare triumph for me in the romance department.  I took one of the prettiest and most popular girls in the freshman class.  Unfortunately, as it turned out 1) I wasn’t very attractive (please indulge my optimistic use of the past tense), 2) she was out of my league, 3) I’m inveterately and painfully awkward, and 4) teenagers are a heartless sort.

The result: she bolted as soon as we arrived, and spent the entire evening with confident, attractive junior alpha males who played sports and got bad grades.  Meanwhile, I, the archetypal beta male, sat on a bench staring into a swimming pool, waiting for high school to end, and playing various tracks from Give Up in my head to pass the time. This admittedly depressing scene was interrupted when I was rescued by my friend David and his date Sara (incidentally, about halfway through “Clark Gable”).

I still wonder why that album came into my head, especially considering my tortured relationship with it.  I hated to like Give Up.  See, some Death Cab for Cutie fans were nervous when Give Up dropped (these were the Sub Pop days, when Death Cab fans were less numerous and more proprietary than today’s breed).  Publicly, we worried side projects portend artistic restlessness, or worse, stagnation, that they threaten to reveal a beloved artist reduced to repackaging old ideas instead of presenting new ones.

Privately though, we’d admit that our real issue wasn’t artistic; it was that side projects have the whiff of infidelity.  Death Cab fans liked to envision Ben Gibbard poring over ragged spiral notebooks scribbling the lyrics to the next “A Lack Of Color,” not seeking new modes of expression.  Him having another band felt like a betrayal.

What an odd feeling. It’s not as if I didn’t love Ben Gibbard just because Give Up came out.  It’s just that the release of Give Up made me face all facets of that love, even the ugly ones: affection, loyalty, fear (of change and of loss), comfort, complacency, possessiveness, jealousy.  The only thing more frightening than watching someone you love change is the prospect of getting left behind somewhere along the way.  So I listened, with layered trepidation.

I find these feelings have survived in me, and they resurfaced again recently when Neal Fraser diverted his attention from Redbird to give Fritzi the full sit-down restaurant treatment.  When Fritzi became something more than a whimsical pop-up or a window at Arts District Brewing, that familiar proprietary jealousy, that envious dogma of mine, was impossible to escape, even though culinary side projects often work out just fine.

The Order: Fritzi Burger

The Price: $11.50

The Burger
Maybe you’ve never heard of Fritzi.  It would be hard to fault you, actually.  It first surfaced as a pop-up, then soft-opened as a practically nameless take-out window nestled in a corner of Arts District Brewing, where everyone from the merely buzzed to the blacked out could partake in some high-class, high-carb hangover prophylaxis.  The only signage to speak of was a large marquee above the window that glowingly admonished all passers-by: “DON’T FORGET TO EAT.”

By the time Fritzi actually opened a dining room directly next door to Arts District Brewing (serviced by the same kitchen as the take-out window; the two spaces are less adjacent than they are interlocked), it would have been easy to not notice.  There was almost no fanfare; besides, we’d been eating off that menu for months.

But Fritzi commands attention.  It is the brainchild of Neal Fraser, who ranks among the most deadly serious chefs in the city.  The fare is fast-food inspired and fundamentally uncomplicated.With quintessentially Arts District pretentiousness (i.e., trying far too hard to project a laid-back, industrial Bohemian charm), Fritzi will tell you they serve “artisanal nosh.”  That means no of-the-moment crudo, no robust and hearty braised goat gemelli, and – sadly – no peri-eponymous (I can’t resist making the epunymous joke) tray of veal.

Nothing here is a signature dish.  This is an off-duty project, a glimpse at what Neal Fraser might make at a cookout – nothing too high-minded…but, well, he’s still Neal Fraser.  As such, expect sophisticated, subtly reimagined classics.

The Fritzi Burger is, for lack of a better term, so Fraser.  Each component of the conventional burger is rethought, elevated.  This burger offers a hybrid patty (Nueske bacon and beef) that is given ample (viz., nine hours) sous vide time; a generous smear of Fontina fondue which offers a gooey, honeyed nuttiness; a sweet Calabrese relish with a whisperingly slow-hot finish; a fresh salve of mild thousand island; and iceberg lettuce to add cooling textural contrast.

The patty is a masterstroke, a subtle, intensely flavorful execution of an idea that sounds excellent in theory but often is butchered grotesquely in practice.  The Nueske bacon imparts a smoky, marbled dimension to the beef, evoking the faintest thoughts of a Texan barbecue pit.  The fondue creates a sumptuous, almost silken coating around the patty, mild and comforting.  Both sauces are excellent, and work well enough in concert with one another.  They offer a few redundant notes, but ultimately elevate the entire experience.  I was glad for the lettuce, if only because it offered a bit of complexity in a burger that otherwise verges on textural monotony.

While Fraser excels in reimagining individual ingredients, he sometimes almost loses sight of the forest for the trees.  It’s fine to reshape each piece of a puzzle, especially if you improve each one; but change them enough, and they won’t fit together.

In the case of the Fritzi Burger, that’s just a distant threat – this burger hangs together well, never veering into incoherence.  But it also is a mildly unsettling dish, because – as a whole – it doesn’t always feel completely intentional.  But existential niggling aside, this burger is stellar, not to be missed, and yet another shining example in a litany of Neal Fraser’s innovative genius.

Ultimately, no matter how rabid a Death Cab fan I was, I listened to Give Up.  I couldn’t help myself.  In my more honest moments, I recognize it as a superior product to solidly (maybe conservatively) 85% of Death Cab for Cutie’s oeuvre.  But even short of that admission, I know I put aside my feelings of betrayal on behalf of Gibbard’s bandmates because I wanted to understand what was compelling enough to divert his creative focus.  I didn’t really listen because I wanted to.  I listened because I had to.

So if you felt similar vicarious betrayal when Chef Fraser took time away from Redbird to launch Fritzi, you probably also feel a similar morbid curiosity regarding what Fritzi is all about.  Succumb to it.  This burger may not be better than 85% of the menu at Redbird, but it is too good to be missed owing to proprietary hipster envy.

The Ratings:
Flavor: 9.60 / 10.00
Freshness/Quality: 10.00 / 10.00
Value: 9.00 / 10.00
Efficiency: 8.40 / 10.00
Creativity/Style: 10.00 / 10.00
Bun: 8.40 / 10.00
Patty: 10.00 / 10.00
Toppings: 8.10 / 10.00
Sauce: 8.70 / 10.00
Balance: 8.90 / 10.00

Total: 91.10 / 100.00

Petit Trois

The Place
Petit Trois
718 North Highland Avenue
Los Angeles, CA 90038

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I was talking to my friend Peter last week about Petit Trois.  He went there with his wife recently, and ordered the omelette.  I’m not sure Peter is an omelette connoisseur, but he certainly is an educated enthusiast.  Anyway after a few bites of their omelette – a facially pedestrian offering with nothing more Boursin (yes, from the box) pepper cheese and a dusting of chives  – his wife asked if it was the best omelette he’s ever had.  “No,” he replied, “it’s the first omelette I’ve ever had.”

That’s what makes Ludo Lefebvre special.  His strength is not so much in wildly innovative concepts (though one trip to Trois Mec will show you he’s no slouch in that regard), but rather in expression.  Whatever the concept, from veal belly with crispy artichoke on down to a double cheeseburger, Lefebvre cannot be matched in execution.  Each dish is prepared with such skill and care, that his food has the potential to transcend quality and establish itself in your mind as an archetype of what a certain dish should be like.

Ludo Lefebvre is the rare chef who can make a simple dish feel definitional.  Not every dish achieves it, but when one does, you feel it, and to describe it is really just to speak normatively about how every dish of that kind ought to taste.  I’ll stop short of saying that his best offerings are infused with the intent of the divine, but the thought occurred to me.

The Order: Big Mec

The Price: $18

The Burger
Even if the name Petit Trois isn’t immediately familiar to you, you likely know more about it than you realize.  It’s the daughter restaurant of Trois Mec, at which reservations are famously difficult to secure, but which offers among the finest tasting menus in the city.  Petit Trois, then is an approximately Le Comptoir-sized appendage to its venerable – albeit only marginally larger – parent.  Though the restaurants have markedly different personalities, they share more than a wall; they have a common creative nucleus: Ludo Lefebvre teams with Los Angeles culinary power pair Jon Shook and Vinny Dotolo (the minds behind Animal, Son of a Gun, and Jon & Vinny’s) on these two gems tucked away in a strip mall behind a gas station.  Don’t let the understated location fool you, though – this part of mid-city is a culinary hotspot.  Just across the street is the mighty, higher-profile Mozzaplex, where Nancy Silverton et. al. have been slinging really important food for decades.

Roughly speaking, Petit Trois is a French lunch counter.  Reservations are not accepted, and the menu is a cheesy, framed and laminated piece of printer paper.  They serve comfort food which oozes with nostalgic sentimentality (for instance, every Sunday, Ludo Lefebvre – continuing a family tradition – does a chicken roast, where a half chicken is offered atop mirepoix, a bed of rough-cut vegetables redolent of a French country table).  The dishes are, in concept, often childishly simple.  Confit-fried chicken with bitter-cool frisée.  The aforementioned omelette has a flavor profile simple enough not to overwhelm my five year-old niece, but a subtle, buttery complexity that would floor just about anyone.

The cheeseburger is similar.  The name is a tip of the cap to an iconic – though hardly estimable – progenitor, and the inspiration, weirdly enough, is discernible.  The Big Mec is a double cheeseburger featuring two patties, Tillamook cheddar, all utterly drenched in Russian mayonnaise and house-made bordelaise sauce jammed between two brioche buns.  This burger is a study in messy decadence.  It bleeds sauce over its edges like a fountain.  The bottom bun is coated with the two sauces but somehow not soggy, and incredibly, never even threatens disintegration.

The concept here is to unify simplicity and excess.  At first blush, that might seem paradoxical, but it works in practice.  This burger is decadent without being overwrought.  It takes simple ideas and presents them in a maximalist fashion.  It is the culinary equivalent of “Untitled,” the first song off Interpol’s debut, Turn On the Bright Lights.  In that song, Paul Banks repeatedly intones the promissory phrase, “I will surprise you sometime, I’ll come around,” amid a swirling, sparkling, ever-rising torrent of Stratocaster.  There isn’t much to it; but it’s arresting because the same idea, the same brief, haunting, beautiful motif, is pounded into your head so many times.  That approach informs this dish as well.  Of course, the concept would be nothing without execution.  The Big Mec is executed masterfully.

The cheese is perfectly melted but still decidedly solid – it has heft and mass.  And it’s Tillamook, so it’s approachable: sharp and flavorful without being too overpowering.  The patties are stellar, massive things.  Charred on the outside, pink on the inside, irrepressibly juicy and thick.  They absorb only some of the ocean of sauce, but it’s enough to subtly change the flavor of the meat.

At bottom, this burger is about the sauces.  And really, it’s about the bordelaise.  The Russian mayonnaise is piquant, fresh, and just creamy enough, but it is utterly overshadowed by its companion.  The bordelaise at Petit Trois is made with red wine and veal stock and mounted with foie gras (usually, the mount is butter).  It is astounding.  It teeters on the boundary between boozy and acidic, like wine a few atoms away from oxidation.  But it is given shape, depth, and balance by the foie gras mount.  In the end, everything about it feels decadently intentional.  It is the most challenging, but also the most comforting, bordelaise you’ll likely ever taste.  It is smooth but also sharp, mellow but also bright.  It is also just about omnipresent in this burger…and you’ll still want more.  It also creates a beautiful, natural mash-up with the Russian mayonnaise – so natural, in fact, that the sauces feel more coextensive than cooperative.

You’ll ravenously devour this plate of food.  Your hands and teeth will drip with oxblood bordelaise and Russian mayonnaise the color of cooked salmon.  You will do violence to this burger.  The taste of the sauces will linger in your mouth long after you finish.  You will be exhausted, you will be panting.  You will look down at the plate, full to the gills, and you will ache for more.  You’ll see the pool of what’s left of the two sauces, intermixed, looking like a Woolnaugh endpaper, and you’ll wish it wasn’t over.

This is a cheeseburger.  Other things we previously might have known as cheeseburgers do not deserve the privilege of sharing a categorical identity with this dish.  It is the archetypal burger:  comforting, rich, indulgent, decadent, massive, messy, meaty, subtle, warming, unpretentious but refined, accessible, filling, and utterly delicious.

Make no mistake: This is as indispensable an eating experience as the critically acclaimed tasting menu across the wall.  If you have not yet eaten this cheeseburger, it may well be argued that you have never eaten a cheeseburger at all.  The Big Mec at Petit Trois is nothing short of a masterpiece.  Drive quickly, order quickly, but eat slowly.  After all, this will be your first cheeseburger – you should savor it.

The Ratings
Flavor: 10.00 / 10.00
Freshness/Quality: 10.00 / 10.00
Value: 8.40 / 10.00
Efficiency: 9.80 / 10.00
Creativity/Style: 8.90 / 10.00
Bun: 9.90 / 10.00
Patty: 10.00 / 10.00
Toppings: 8.70 / 10.00
Sauce: 10.00 / 10.00
Balance: 10.00 / 10.00

Total: 95.70 / 100.00

Sunny Spot

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The 405 freeway is maybe best described as a piece of hell that Los Angeles chose to annex in 1964.  It (along with bananas-high taxes) is the price we pay for living in a sun-soaked paradise: a throbbing vein of gridlock, on which – at the best of hours – brake lights pulse rhythmically.  Quite often though, it’s worse, and the string of red lights in front of you looks like a fluorescent snake if you squint.

For those who live in Los Angeles, the 405 is a conversation piece.  When I meet friends for a meal in Santa Monica or Venice, inevitably I will describe to them either a) what a tragedy the 405 is today, or b) how I skillfully, creatively managed to circumvent the 405.  These topics are staples of the conversational diet in this town.  And they make us an easy target.

I recently spent a Saturday morning – and part of the afternoon – on the 405, driving to brunch at Sunny Spot.  My interminable journey through the gridlock (which, in familiarly epic largesse, spilled indulgently back onto the 101) found me listening to Loveless on repeat and texting my friend Bret with my car in park (and just to completely embody the stereotype, I’ll share that I was between Getty Center and Sunset – nightmare).

Unless you live on the west side, you’ll have to endure some version of this drive to get to Sunny Spot.  When you arrive, you’ll find a classically Venice exercise: peeling turquoise paint on which the name of the restaurant boldly is emblazoned in coral-colored cursive (think the colors of the key at the San Antonio Spurs’ arena circa 2000), a meticulously curated shabby-chic beachside dive aesthetic.  It tries hard not to try hard.

You’ll likely have lost your reservation by the time you arrive (assuming you had the foresight and misplaced optimism to make one).  So you’ll have to wait among aspirant screenwriters and armchair critics; almost impressively basic young women with protein powder-dusted boyfriends following close behind; post-surf stoners, desperately hungry and wondering why they hath forsaken Taco Bell.

It goes without saying that a tiny proportion of guests will be talking to one another.  After all, to our generation, a meal with friends merely means sitting at a table with other people who are also glued to their Instagram feed.  True to form, you’ll see the patrons of the restaurant being alone together, side-by-side but absorbed in Pokémon Go or composing sarcastic YouTube comments or adding this “memory” to their Snapchat story or whatever the intimacy-killer du jour is.

You’ll try and push this depressing portrait of collaborative loneliness out of your head.  You’ll get a greyhound from one of the surprisingly attentive bartenders (you won’t get a Bloody Mary, because they aren’t fantastic here, and you won’t get a mimosa because mimosas are sort of silly).  You’ll steep in the charming, faux-rustic atmosphere of the place, the loose and warm summer shade.  If you’re the type, you’ll lovingly muss your hair and frame a selfie or two.  You’ll wait longer than you should for a table, and do your best not to wonder if it would be easier to get a table at Providence than here.  Then you’ll remember that you should relax; it’s the weekend, and the weekend was made for wasting time.

The Order: Double Cheeseburger

The Price: $15

The Burger
The reason I bring up the 405 and the whole look of Sunny Spot is because I have to talk about them to talk about this burger.

The 405 is not just a freeway.  Well, on the surface it is.  It’s a few lanes arranged in a predetermined path, peppered by ramps every few miles.  But dig deeper, think harder, and you might be surprised with what you realize.  The 405 forces us to confront the ironic truth that, to get somewhere, we have to accept going nowhere for a while.  It wrenches us from the stupefying, swipe-right torrent of instant and meaningless gratification that occupies so much of our time and thought.  It pulls us away from the relentlessly interconnected world and makes us confront our own thoughts.  It demands the one thing so many in this generation lack: patience.

My point is that the 405 isn’t what it seems on the surface, and if you think about it in the right way, you can understand how sitting in traffic actually is a blessing, an opportunity for growth and reflection that has become vanishingly rare as our world becomes a giant touchscreen.  At the very least, it can show you that often times, there’s more to things than what you might see from a cursory look.

Sunny Spot is sort of like the 405 in that way.  If you weren’t looking all that hard, you’d see a beachy Venice restaurant with a gregarious color scheme.  You might miss the subtleties at play here.  Their brunch menu features standard items with haute tweaks.  Grana Padano in an otherwise unremarkable chop salad.  Crisp chicharron on the Cuban pork sandwich.  A sunny egg on the BLTA.

This is a place that quite clearly is trying to give you what you want in a way that’s better than you wanted.  They want to blend the familiar with the high-level.  It’s not just a beachside shack; it’s a place that is dedicated to the marked – if incremental – heightening of tastes.  This is admirable, and an especially tall order when your target audience is so often obsessed with the banal and unchallenging.

What I’m trying to get at here is the (weird, semantic) distinction between being complicated and being complex.  The 405 is complicated because it introduces logistical uncertainty in my life.  Because there are so many damn cars on it, I’m late for any plans that involve me taking the 405.  But the 405 is complex because it makes me feel something every time I’m on it, and exploring those feelings makes me think more deeply and more critically about the world around me and my interaction with it.

Sunny Spot itself is uncomplicated – it’s a simple enough formula of beautiful, precisely disheveled people and a milieu to match; but it’s complex because it seems to be at least attempting to subvert and refine the unsophisticated impulses of the very clientele to which the place – at least aesthetically – caters by subtly altering the familiar.

How does this distinction apply to burgers?  Well, it’s easy to make a burger complicated by fettering it with a slew of features.  But complexity isn’t about the number of variables in play; it’s about the depth of interaction between those variables, and it’s really about the way the thing makes you feel, what it arouses in you when you take a bite.  Sunny Spot rejects being complicated in hopes that it might achieve subtle complexity.

In eschewing all the traditional trappings, Sunny Spot is trying to challenge your preconceptions of what is indispensable on a burger.  Lettuce, tomato, ketchup: these are distractions.  Sunny Spot presents a burger with a spare flavor profile.  By reducing the number of ingredients, the goal seems to be to heighten subtle interactions rather than presenting an amalgam of various flavors.

This burger places two hefty patties smeared with American cheese front and center.  This centerpiece is rounded out with dijonnaise, pickles, and caramelized onions, all of which is sandwiched between two brioche buns.  Note that this hits every one of the basic taste triggers: sour (pickles), sweet (dijonnaise and onions), bitter (onions), salty (beef), and umami (beef and cheese).  This burger touches all the bases without giving too much of anything.

The good news is that this burger is efficiently conceived and executed.  It’s a competent exercise in lean construction.  But that’s all it is: just craft.  This burger clearly wants the diner to do the work of figuring out how these flavors are put together.  That doesn’t stop it from being good.  But it precludes greatness.

A great burger will give you a window into the mind of the person who made it.  It might even arouse memories, feelings, thoughts.  It will show you something or make you feel something.  The best food isn’t that which you can appreciate as a well-formed study in culinary craft.  It’s the food that enriches you somehow, connects with you individually, feels like it was made for you.  This burger will mean the same thing to everyone who eats it.  Few will abhor it, none will yearn for it once it’s gone.  It’s a pleasant, but eminently duplicable, experience.  As far as it goes, it’s great.  The problem is that it just doesn’t go all that far.

In this case, the distinction between complicated and complex is purely academic.  This burger is neither.  Relatively few ingredients interact in predictable, uninspired ways.  The beef and cheese overwhelm the flavor profile.  The brioche is a touch dry.  The dijonnaise and pickles are barely perceptible, so any subtle interaction between them is a whisper in a thunderstorm.  The onions are unevenly distributed on the patty, providing pockets of soupy bittersweetness.  None of this is offensive – in fact, the toppings themselves (especially the dijonnaise, oddly enough) are all quite good – but the ingredients simply stand side by side without ever cohering.  This is an orchestra tuning, not playing a symphony: the talent may be there, but the real show hasn’t started yet.

This burger was not made for you.  It was made for everyone.  It is always correct but never remarkable.  It will be good to everyone and great to no one.  Fairly, you may not care about the fine-grain distinctions between complicated and complex.  In that case, know this: you will neither regret ordering this burger nor crave it again.  But it won’t make you feel anything.  And it certainly won’t make you forget that drive.

The Ratings
Flavor: 8.20 / 10.00
Freshness/Quality: 9.20 / 10.00
Value: 7.10 / 10.00
Efficiency: 5.20 / 10.00
Creatvity/Style: 7.80 / 10.00
Bun: 7.80 / 10.00
Patty: 8.90 / 10.00
Toppings: 8.70 / 10.00
Sauce: 9.00 / 10.00
Balance: 7.30 / 10.00

Total: 79.20 / 100.00

1212

The Place
1212
1212 Third Street Promenade
Santa Monica, CA 90401imageSanta Monica on a summer weekend truly is an incredible thing.  The beautiful, sun-bronzed masses take to the streets in outfits carefully chosen to reveal the fruits of a winter spent in pilates classes, or of the paleo diet, or of thousands of dollars in Equinox membership fees or CrossFit classes, or of the latest juice cleanse.

 

When Andy Warhol – speaking about Los Angeles – said, “Everybody’s plastic, but I love plastic. I want to be plastic,”  he might have been talking about Santa Monica.  “Plastic” doesn’t have to mean surgically enhanced.  It just means beautiful in a very banal sort of way.  There is an inhuman kind of beauty, a sort of perfection of the human craft, that you see a lot in Santa Monica (as opposed to, say, the intentional, contrived anti-beauty of Silver Lake).  The people there are, for lack of a better term, impossible looking.  Santa Monica is a simple enough cocktail: one part Free People shabby-chic; three parts Stepford; two parts Abercrombie & Fitch catalogue; a dash of pornish, self-aware sexiness; topped with a magnetic superciliousness.

The men want you to think their biceps and abs just happen to look like that.  They don’t want you to know it was Bumble & Bumble that gave them that hair, not catching waves as the sun rose.  The women want to convince you that they don’t think their Chloe is that big a deal – and in some cases, unbenknownst to them, it’s not – when in point of fact, it’s the centerpiece of their whole outfit.  It’s all about appearances.  Style trumps substance.  Sizzle trumps steak.

Another invective against poor Santa Monica.  But in my defense, my path to getting the burger at 1212 (a new-ish, trendy-ish, rustic but also modern, accessible but also fancy – aspirationally on both counts, by the way – small plates kinda, presentation-first installation on the Third Street Promenade) was blocked by hordes of these saunteringly basic sort.  They cross the street with such languid entitlement that, when the light changes and they become jaywalkers, their pace seems actually so slow.

So, if you decide to go to 1212, be warned: it may take you forty minutes to round one block to make a right turn into a parking lot (the left turn lane was blocked off without explanation by the Santa Monica Police Department, which spends most of its time making operating a motor vehicle in the city slightly less palatable than listening to him read this aloud, while you are made to watch the last forty-five minutes of this with no sound).  And if that was not enough, you then must navigate crowds of people so basic their pH is 15.

After all that – finally – you’ll get to 1212, and hope that the burger – for which you endured such tribulations – will be worth it.  You hope so hard.  I met Kelsey and Kate there.  After the ladies were done declining to dance with a gentleman who looked like a housing-insecure Colonel Mustard, we shared a meal.

The Order: The Burger

The Price: $15.00

The Burger
They certainly don’t want for effort at 1212.  This burger comes topped with black truffle gouda (really), bacon jam (really), a sunny side up egg on a sad ciabatta.  The patty is…well, who knows what kind of beef.  It doesn’t matter, right?  See how much other fancy stuff is on there?  Seriously, the beef is the weakest point of the burger.  The server recommended it cooked medium, which as a general matter, puts me on notice that the flavor of the beef is nothing to write home about.  This held true here.  The patty was bland and gritty, with only the stinging bitterness of char on the front end to confer any personality at all.

The “black truffle” gouda was similarly disappointing.  I put black truffle in quotations earlier because you’ll have to take their word for there being any black truffle at all in that cheese.  If you’re into this kind of thing, you know black truffles are in season, and you might be getting excited at the prospect of some sort of infusion or suspension or what have you.  Get over that.  This is gouda cheese.  There is no truffle to speak of.  There is not even the suggestion of truffle.  The cheese itself tastes fine, but it’s just gouda; the representation of it as something more is mendacious culinary clickbait, and it’s mildly infuriating.  What you’ll get is pedestrian, relatively blunt, pleasantly nutty and reasonably buttery gouda.  Nothing less, but definitely nothing more.

Beneath the bubbling blanket of gouda lies the bacon jam.  It’s more of a chutney than a jam – it’s too tangy to be a jam.  It’s got a strange ragu-like consistency.  It’s oddly sharp and almost sour, and is a reasonably unpleasant add-on.  It clashes with every other ingredient, especially the cheese, and ultimately feels like a try-hard feature that should have been excluded.

Then, there’s the sunny egg.  The egg itself is good enough, runny, smooth and soothing both in taste and texture.  It somehow manages to be the best thing about this burger and feel like surplusage at the same time.  Amid all the flavor noise, the textural complexity the egg adds another layer of confusion to each bite, which the burger lacks the theoretical or actual vitality to support.

The Burger at 1212 is a product of its environment.  It cares more about sounding good and looking good than it does about actually being good.  It’s ingredients are all fine, but none are particularly thoughtful.  It seems like a burger the chef imagines other chefs dream of serving (you know, a Cultured but Familiar Spin on a Classic), but it’s delicious in the same way the Beautiful People in Santa Monica are beautiful.  Each feature is well-appointed (I guess), but there’s an artificiality to the whole, a lack of genuineness that is facially annoying, but ultimately unsatisfying (at best) or downright repulsive (at worst).  Much like driving in Santa Monica on a Saturday, this burger is best avoided.

Oh, but the kale chips were pretty good.

The Ratings
Flavor: 5.90 / 10.00
Freshness / Quality: 7.00 / 10.00
Efficiency: 6.70 / 10.00
Value: 4.00 / 10.00
Creativity / Style: 5.10 / 10.00
Bun: 5.30 / 10.00
Patty: 5.20 / 10.00
Toppings: 5.10 / 10.00
Sauce: 5.00 / 10.00
Balance: 3.80 / 10.00

Total: 53.10 / 100.00

Belcampo Meat Co. II

The Place
Belcampo Meat Co. at Grand Central Market
317 South Broadway
Los Angeles, CA 90013

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On some day during your life in Los Angeles, you will experience a moment of being utterly overwhelmed by Grand Central Market.  In that ever-trendier, neon-lit, culinary sprawl you will find yourself staring off into space.  Your eyes will start to glaze over as you bathe in the crowded fluorescence and the pan-ethnic gamut of scents and the heat of stove and sun.  You will equivocate, vacillate, hesitate, and calculate.  You will consider – and this time, really consider – whether braving the line at Eggslut is worth it.  (Hint: It’s never worth it.)  You will think, “If only DTLA Cheese wasn’t out of that burrata toast.”  (Hint: They’re always out of the burrata toast).  You will quietly entertain the notion that today is the day you put aside your existential objection to vegan ramen (Hint: You’ll never put aside your existential objection to vegan ramen – and that’s okay; Vegan Ramenism is the lone form of bigotry that is socially desirable).

I’ve had a few days like that.  On those days, I usually wind up at Belcampo.  In the midst of that kind of uncertainty, I take comfort in the fact that even the worst case scenario includes me eating very, very high quality meat.  Now, admittedly, I didn’t find myself particularly overwhelmed by Grand Central Market today.  I just found myself in the mood for a burger.  So I stopped in at Belcampo and ordered the Double Fast Burger.

The Order: Double Fast burger

The Price: $9.00

The Burger
The nice thing about Belcampo, which has shown up on the Project before, is that you can always count on extremely high quality meat.  When they tell you that the Fast Burger is their homage to the drive-thru burger, you should only believe them so far.  In the main, I can think of no drive-thru slinging burgers made from beef this luxe.  More subtly, this burger is not an homage to the drive-thru writ large; it’s an homage to In-N-Out.

Both of my regular readers will know that I am not opposed to doling out high praise to Double-Double rip-offs.  But imitating the greatest burger chain on the planet is a high-risk, unforgiving enterprise.  And Belcampo’s attempt, while estimable, falls noticeably short in several respects.

In the first place, the patties, while certainly flavorful and of the utmost quality, are not well packed, and too flimsy.  They never quite fell apart while I was eating, but threatened to on several occasions.  And while it’s admirable to use such excellent meat, Belcampo’s purism means the beef is barely seasoned at all.  That, coupled with the fact that this beef actually is just the trimmings of the beef from everything else they use, means you won’t be able to pin down precisely what you’re eating, and it may even vary from bite to bite.  One bite may ring out with marbled echoes of Porterhouse, while in the next, gritty chuck will elbow its way to the forefront.  The quality of the meat is there, but the initial momentary thrill of variety quickly gives way to frustration at a patty that is unfocused and incoherent.

The toppings, in the aggregate, are fine.  Like its cousin the Belcampo Burger, the double fast burger features lettuce that is a bit too wilted and sad not to notice.  The tomato does not offend, despite being a bit slippery and lacking in that sunny juiciness that you hope for.  The cheese is a standout – housemade American that is creamy and unfussy.  It oozes about the patty like sap on a tree stump.

It’s hard to argue this is a better buy than In-N-Out.  The beef is the centerpiece of the burger, but the patties are not as carefully composed, and the toppings are nowhere near as fresh-tasting.  The bun, too, is a pale imitation of a pale imitation of In-N-Out’s standard setter.  The lack of sauce is the final insult: an incomprehensible choice that seriously undermines the balance of the burger (you’ll appreciate In-N-Out’s dressing that much more after eating this).*  And at $9.00, while it’s still quite a bargain, it’s vastly more expensive than In-N-Out (or Burgerlords).

It occurs to me that this review reads pretty negatively up to this point.  Belcampo does a lot of things right.  They offer ingredients-first burgers that don’t attempt to hide behind gimmicky ingredients or high-cuisine shenanigans.  To the extent this offering falls flat, it does so relative to its industry-topping comparables, In-N-Out and Burgerlords.  In its own right, it’s a good burger.  Inconveniently, though, it has some stiff competition, and that’s hard to forget.

It may be that the Fast Burger is the “worst case scenario” for Belcampo to which I alluded above.  Indeed, the very concept of a drive-thru inspired burger seems anathema to the Belcampo’s whole schtick.  And that’s really the big problem here: Belcampo isn’t a burger stand.  It’s not a fast food restaurant.  It shouldn’t pretend to be one.

*Because this burger did not have sauce, I haven’t included sauce in my ten-point scale.  However, the lack of sauce affects the quality of the burger, which I’ve reflected in a lower score in the Balance rating.  The overall score – without the sauce category – is out of 90.00, which I then normalized to 100.00 by doing cross-multiplication.  Be impressed.

The Ratings:
Flavor: 8.00 / 10.00
Freshness/Quality: 9.00 / 10.00
Efficiency: 9.00 / 10.00
Value: 9.00 / 10.00
Creativity/Style: 7.50 / 10.00
Bun: 7.20 / 10.00
Patty: 8.10 / 10.00
Toppings: 7.80 / 10.00
Sauce: N/A
Balance: 7.40 / 10.00

Total: 73.00 / 90.00 = 81.11 / 100.00