My generation can be pretty annoying. Among our most grating tendencies is our penchant for armchair activism. Facebook and Twitter let us feel like we’re participating despite being totally passive. And the anonymity of being insulated from actual accountability by our keyboards and screens allow us to – quite literally – join the mob and feel morally righteous as we participate in the destruction of the lives of total strangers.
And yet, for all our hashtag campaigns, article sharing, perennial outrage, and cause bandwagons, most of us actually don’t contribute (or know) anything. Worse still, so many of us mistake all that shit for actually having a positive impact (“I’m raising awareness so that ‘we as a society'” – read: other people – “can make positive changes”).
Why do I bring this up? Because I want to emphasize just how refreshing it is when activism actually manifests itself in concrete action. Belcampo Meat Co. cares about the humane treatment of animals in the food industry. Instead of sharing a bunch of PETA articles on their Facebook and then going back to watching cat videos, they opened a restaurant that embodies the principles they espouse. Belcampo sources all the meat you purchase, order, and/or eat from their own farm. They have total control over how the animals are treated. Accordingly, they strive to ensure the animals are raised and processed in a humane way. Their definition of “free range” isn’t “Oh, yeah, we give them five square feet of fenced-in space and they can totally see grass on a clear day, maybe.”
Shit, this was a really roundabout way to make a simple point. Somewhere, my sophomore year English teacher probably is shivering. And giving me a terrible grade. If you’re reading this, Mrs. Holmgren, I’m sorry (but you should at least be happy that I haven’t used the passive voice). But not sorry enough to delete it. After all, it felt good to write, and sometimes, you just have to call your generation out on its shit. Also, sorry for saying “shit”.
Anyway. Now that I’ve told you how cool Belcampo (and how shitty everyone else) is, let’s talk about the burger. Shanil, Very On-Time Kevin, and I headed over to Grand Central Market to try their eponymous burger.
Belcampo Meat Co. @ Grand Central Market
317 South Broadway
Los Angeles, CA 90013
The Order: Belcampo Burger
The Price: $12.50
The unique thing about Belcampo is how they have a controlling hand in every stage of the process – from raising the meat to grilling the patty. You could probably make a pretty solid case that this institutional coherence gives them a better instinct for how to prepare their meat – the more you know about the meat, the more capably you can deal with it. Or at least, that’s a claim colorable enough for me to believe. And then write.
Regardless of the why or the how, one thing is certain: This burger is conceived and built to showcase the meat – five and a half ounces of what Belcampo calls their “premium grind” – whatever it is, it’s grass-fed, dry-aged, and impressive. Coating the top of the patty is a thin, waxy film of white cheddar. Next, a stewy tangle of bittersweet caramelized onions under a thatch of heat-wilted lettuce, capped off with the also-mysterious “house sauce”.
Unfortunately, the focus on meat comes at the expense of all the other ingredients. The lettuce is sad and limp. The sauce is largely unassertive (though admittedly, not offensive). The cheese is mild and creamy, but timid. The bun nominally is brioche, but really it’s just a glorified sesame bun.
These supporting cast members come together to create a backdrop that one might regard as banal. The thing is, though, it seems like this is an intentional flavor milieu in which to present the patty. The other ingredients allow the patty to shine. In the context of the burger as a whole, the ingredients come off less as boring and more as appropriately unobtrusive. They stay out of the way so the patty can really emerge.
And emerge it does. It’s complex, absurdly fresh, flavorful, moist, and delicious. This is seriously – like, seriously – high-quality meat. The result, on the whole, is quite surprising. This is a purist’s burger – a butcher’s burger. It is a beef-centric dish. Nothing else is particularly present because nothing else particularly matters. This burger was not designed to be an ensemble piece. It’s a character study, a solo performance. It’s a burger carried not by solid contributions from every piece, but from the superstardom of the main component.
So Belcampo is not just to be credited with putting their ideology into practice (as opposed to just tweeting about it). They’re due praise for the product. They have produced beef that is good enough by itself to justify coming back to this place for another burger. Next time, hopefully the burger won’t trigger a massive, long-winded missive.
Flavor: 8.80 / 10.00
Freshness/Quality: 9.30 / 10.00
Value: 8.60 / 10.00
Efficiency: 9.30 / 10.00
Creativity/Style: 7.80 / 10.00
Bun: 7.60 / 10.00
Patty: 10.00 / 10.00
Toppings: 7.70 / 10.00
Sauce: 7.60 / 10.00
Balance: 8.50 / 10.00
Total: 85.20 / 100.00