grand central market

The Pub at Golden Road Brewery

~ prachandrasoma ~ Leave a comment

The Place
The Pub at Golden Road Brewery
5410 West San Fernando Road
Los Angeles, CA 90039

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Nestled in the crook of the 134 and 5 freeways, maybe you saw the violent azure of the Golden Road Brewery, a cartoonish oasis in that weird part of town that’s not quite Glendale, not quite Burbank, not quite Atwater.  Maybe you heard about it after a Golden Road brewpub popped up at Grand Central Market or Dodger Stadium (thanks, Anheuser-Busch InBev).  Maybe you wanted to know whether Los Angeles actually does craft beer.  It really doesn’t matter much, once you’re here.

Maybe you lacked the foresight to take an Uber, in which case you’ll stubbornly scan the nearby streets for a (scarce) parking spot before wisely throwing in the towel and paying for the valet.  But what’s waiting for you in this Smurf-hued warehouse (next to two others – one red, one yellow) is one of the more singular spaces in the city.  A massive brewpub, serving close to two dozen beers, fully equipped with a (wood) ping-pong table and a (sheet metal) cornhole, Golden Road initially seems like something of an adult playground.

But then you’ll notice an area more closely resembling an actual playground, and you’ll see servers adeptly dodging the swerving, sprinting toddlers that abound in this place, roaming free as if in a Chuck-E-Cheese’s.  After a few minutes, you realize this is actually a family space, a place for a thirty-something to find echoes of a social life she thought she’d lost after getting a time-consuming job, setting down roots, paying a mortgage, and all that.  It’s a place to gather.  A place where buzzed fathers can play ping-pong with their kids.  It’s simultaneously heartwarming, disconcerting, charming, concerning, and profoundly odd.

After settling into the weirdness (or, depending on your proclivities, after a pint or two) you might notice the menu’s surprising bursts of sophistication.  One of the items featured is a burger, which bears the brewery’s name (albeit acronymally).  Sam, my guest of honor from Boston, his friend Brandon, Kelsey, and I went to try the burger (joined later by Nikhil the workaholic).  In a rare moment of social inhibition, I listened to Brandon criticize Dodger Stadium; but because we had just met, I refrained from releasing the full vitriolic flood of noble rage such heresy deserved.  Unsurprisingly, that choice has since left me in a fugue state perpetuated by paralytic, self-loathing regret.  It is, then, from the cusp of seething, shame-ravaged catatonia that I write this.  Brandon, if you’re reading, thanks a lot…and you’re welcome.

The Order: GRB Burger

The Price: $12.00

The Burger
The great thing about Golden Road beer, if you’ve not had it, is that it makes fresh presentations feel familiar.  Their Wolf Pup Session IPA – likely among the best session IPAs you’ll drink at the price point – is a playful, citrusy offering that embodies this interplay between familiar and challenging.  Tangy, sweet orange peel gives way to the crisp bitterness yielded by a litany of hops (the hard-charging bitterness of Simcoe providing a crackling backdrop for the complex acidity of Mosaic and a bunch of others that I don’t know nearly enough to name).

Anyway, the point here isn’t to showcase how little I know about beer.  It’s just to give you an idea of what Golden Road is all about.  Which brings us to the menu.  Fundamentally, this is bar food.  Pretzels, garlic fries, chips and guacamole, artichoke dip, and steak sandwiches are unsurprising fare to find on offer at a brewery.  But  read through more carefully, and you might conclude that these standard offerings are really just culinary ballast on a menu, there to allow for bursts of quirkiness.  Idiosyncratic items like a burger with a beet-centric patty, fried avocado tacos, a salmon sandwich with ginger lime slaw, and pulled pork verde are among the expressions that evidence an experimental itch.

The burger reflects that.  The first item of interest is the patty.  A blend of short-rib and rib-eye cooked pink, it’s gorgeous, complex, marbled, sweet.  It melts as you chew it.  It is an attention-grabbing centerpiece.  It dominates the news cycle of every bite.  It is a stand-alone item, an estimable entree in itself.  Its complexity of flavor allows it to reach out and connect with every other ingredient, giving the burger a balanced coherence, where everything seems put in place to complement the patty.

The other ingredients are high-minded classics.  The bacon is hazily savory, with only faint smokiness; it plays predictably nicely with the smooth, ruddy aged cheddar.  Caramelized onions impart singed sweetness.  Sun-dried tomatoes work surprisingly well, giving each bite welcome textural subtlety and mellow ripeness.  The remoulade is distantly piquant, pleasant enough but not arresting.  The bun, a straightforward brioche bun dusted with sesame and poppy seeds, is a sweet bookend to it all, with the seeds offering a lingering, complicated nuttiness.

Golden Road’s heart venerates the classics, but presents them in a cerebral, updated fashion.  That’s a fitting duality for a place that seems designed to let people slipping into middle age relive their youth, and put away a few pints while pretending their metabolisms are what they’ve always been.  At the risk of getting too misty-eyed in our analysis, let’s be clear: this is bar food, and bar food is bar food.  So I would discourage getting your hopes too high.  But, for those whose relationship with day drinking is something akin to, “These days, I feel worse and know better,” a GRB Burger and a Wolf Pup or three marks a nice escape from the new normal.

The Ratings:
Flavor: 8.20 / 10.00
Freshness/Quality: 8.00 / 10.00
Value: 8.00 / 10.00
Efficiency: 8.50 / 10.00
Creativity/Style: 7.90 / 10.00
Bun: 8.90 / 10.00
Patty: 10.00 / 10.00
Toppings: 8.20 / 10.00
Sauce: 7.70 / 10.00
Balance: 9.20 / 10.00

Total: 84.60 / 100.00

 

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Belcampo Meat Co. II

~ prachandrasoma ~ Leave a comment

The Place
Belcampo Meat Co. at Grand Central Market
317 South Broadway
Los Angeles, CA 90013

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On some day during your life in Los Angeles, you will experience a moment of being utterly overwhelmed by Grand Central Market.  In that ever-trendier, neon-lit, culinary sprawl you will find yourself staring off into space.  Your eyes will start to glaze over as you bathe in the crowded fluorescence and the pan-ethnic gamut of scents and the heat of stove and sun.  You will equivocate, vacillate, hesitate, and calculate.  You will consider – and this time, really consider – whether braving the line at Eggslut is worth it.  (Hint: It’s never worth it.)  You will think, “If only DTLA Cheese wasn’t out of that burrata toast.”  (Hint: They’re always out of the burrata toast).  You will quietly entertain the notion that today is the day you put aside your existential objection to vegan ramen (Hint: You’ll never put aside your existential objection to vegan ramen – and that’s okay; Vegan Ramenism is the lone form of bigotry that is socially desirable).

I’ve had a few days like that.  On those days, I usually wind up at Belcampo.  In the midst of that kind of uncertainty, I take comfort in the fact that even the worst case scenario includes me eating very, very high quality meat.  Now, admittedly, I didn’t find myself particularly overwhelmed by Grand Central Market today.  I just found myself in the mood for a burger.  So I stopped in at Belcampo and ordered the Double Fast Burger.

The Order: Double Fast burger

The Price: $9.00

The Burger
The nice thing about Belcampo, which has shown up on the Project before, is that you can always count on extremely high quality meat.  When they tell you that the Fast Burger is their homage to the drive-thru burger, you should only believe them so far.  In the main, I can think of no drive-thru slinging burgers made from beef this luxe.  More subtly, this burger is not an homage to the drive-thru writ large; it’s an homage to In-N-Out.

Both of my regular readers will know that I am not opposed to doling out high praise to Double-Double rip-offs.  But imitating the greatest burger chain on the planet is a high-risk, unforgiving enterprise.  And Belcampo’s attempt, while estimable, falls noticeably short in several respects.

In the first place, the patties, while certainly flavorful and of the utmost quality, are not well packed, and too flimsy.  They never quite fell apart while I was eating, but threatened to on several occasions.  And while it’s admirable to use such excellent meat, Belcampo’s purism means the beef is barely seasoned at all.  That, coupled with the fact that this beef actually is just the trimmings of the beef from everything else they use, means you won’t be able to pin down precisely what you’re eating, and it may even vary from bite to bite.  One bite may ring out with marbled echoes of Porterhouse, while in the next, gritty chuck will elbow its way to the forefront.  The quality of the meat is there, but the initial momentary thrill of variety quickly gives way to frustration at a patty that is unfocused and incoherent.

The toppings, in the aggregate, are fine.  Like its cousin the Belcampo Burger, the double fast burger features lettuce that is a bit too wilted and sad not to notice.  The tomato does not offend, despite being a bit slippery and lacking in that sunny juiciness that you hope for.  The cheese is a standout – housemade American that is creamy and unfussy.  It oozes about the patty like sap on a tree stump.

It’s hard to argue this is a better buy than In-N-Out.  The beef is the centerpiece of the burger, but the patties are not as carefully composed, and the toppings are nowhere near as fresh-tasting.  The bun, too, is a pale imitation of a pale imitation of In-N-Out’s standard setter.  The lack of sauce is the final insult: an incomprehensible choice that seriously undermines the balance of the burger (you’ll appreciate In-N-Out’s dressing that much more after eating this).*  And at $9.00, while it’s still quite a bargain, it’s vastly more expensive than In-N-Out (or Burgerlords).

It occurs to me that this review reads pretty negatively up to this point.  Belcampo does a lot of things right.  They offer ingredients-first burgers that don’t attempt to hide behind gimmicky ingredients or high-cuisine shenanigans.  To the extent this offering falls flat, it does so relative to its industry-topping comparables, In-N-Out and Burgerlords.  In its own right, it’s a good burger.  Inconveniently, though, it has some stiff competition, and that’s hard to forget.

It may be that the Fast Burger is the “worst case scenario” for Belcampo to which I alluded above.  Indeed, the very concept of a drive-thru inspired burger seems anathema to the Belcampo’s whole schtick.  And that’s really the big problem here: Belcampo isn’t a burger stand.  It’s not a fast food restaurant.  It shouldn’t pretend to be one.

*Because this burger did not have sauce, I haven’t included sauce in my ten-point scale.  However, the lack of sauce affects the quality of the burger, which I’ve reflected in a lower score in the Balance rating.  The overall score – without the sauce category – is out of 90.00, which I then normalized to 100.00 by doing cross-multiplication.  Be impressed.

The Ratings:
Flavor: 8.00 / 10.00
Freshness/Quality: 9.00 / 10.00
Efficiency: 9.00 / 10.00
Value: 9.00 / 10.00
Creativity/Style: 7.50 / 10.00
Bun: 7.20 / 10.00
Patty: 8.10 / 10.00
Toppings: 7.80 / 10.00
Sauce: N/A
Balance: 7.40 / 10.00

Total: 73.00 / 90.00 = 81.11 / 100.00

Belcampo Meat Co.

~ prachandrasoma ~ 2 Comments

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My generation can be pretty annoying. Among our most grating tendencies is our penchant for armchair activism. Facebook and Twitter let us feel like we’re participating despite being totally passive. And the anonymity of being insulated from actual accountability by our keyboards and screens allow us to – quite literally – join the mob and feel morally righteous as we participate in the destruction of the lives of total strangers.

And yet, for all our hashtag campaigns, article sharing, perennial outrage, and cause bandwagons, most of us actually don’t contribute (or know) anything. Worse still, so many of us mistake all that shit for actually having a positive impact (“I’m raising awareness so that ‘we as a society'” – read: other people – “can make positive changes”).

Why do I bring this up? Because I want to emphasize just how refreshing it is when activism actually manifests itself in concrete action. Belcampo Meat Co. cares about the humane treatment of animals in the food industry. Instead of sharing a bunch of PETA articles on their Facebook and then going back to watching cat videos, they opened a restaurant that embodies the principles they espouse. Belcampo sources all the meat you purchase, order, and/or eat from their own farm. They have total control over how the animals are treated. Accordingly, they strive to ensure the animals are raised and processed in a humane way. Their definition of “free range” isn’t “Oh, yeah, we give them five square feet of fenced-in space and they can totally see grass on a clear day, maybe.”

Shit, this was a really roundabout way to make a simple point. Somewhere, my sophomore year English teacher probably is shivering. And giving me a terrible grade. If you’re reading this, Mrs. Holmgren, I’m sorry (but you should at least be happy that I haven’t used the passive voice). But not sorry enough to delete it. After all, it felt good to write, and sometimes, you just have to call your generation out on its shit. Also, sorry for saying “shit”.

Anyway. Now that I’ve told you how cool Belcampo (and how shitty everyone else) is, let’s talk about the burger. Shanil, Very On-Time Kevin, and I headed over to Grand Central Market to try their eponymous burger.

The Place
Belcampo Meat Co. @ Grand Central Market
317 South Broadway
Los Angeles, CA 90013

The Order: Belcampo Burger

The Price: $12.50

The Burger
The unique thing about Belcampo is how they have a controlling hand in every stage of the process – from raising the meat to grilling the patty. You could probably make a pretty solid case that this institutional coherence gives them a better instinct for how to prepare their meat – the more you know about the meat, the more capably you can deal with it. Or at least, that’s a claim colorable enough for me to believe. And then write.

Regardless of the why or the how, one thing is certain: This burger is conceived and built to showcase the meat – five and a half ounces of what Belcampo calls their “premium grind” – whatever it is, it’s grass-fed, dry-aged, and impressive. Coating the top of the patty is a thin, waxy film of white cheddar. Next, a stewy tangle of bittersweet caramelized onions under a thatch of heat-wilted lettuce, capped off with the also-mysterious “house sauce”.

Unfortunately, the focus on meat comes at the expense of all the other ingredients. The lettuce is sad and limp. The sauce is largely unassertive (though admittedly, not offensive). The cheese is mild and creamy, but timid. The bun nominally is brioche, but really it’s just a glorified sesame bun.

These supporting cast members come together to create a backdrop that one might regard as banal. The thing is, though, it seems like this is an intentional flavor milieu in which to present the patty. The other ingredients allow the patty to shine. In the context of the burger as a whole, the ingredients come off less as boring and more as appropriately unobtrusive. They stay out of the way so the patty can really emerge.

And emerge it does. It’s complex, absurdly fresh, flavorful, moist, and delicious. This is seriously – like, seriously – high-quality meat. The result, on the whole, is quite surprising. This is a purist’s burger – a butcher’s burger. It is a beef-centric dish. Nothing else is particularly present because nothing else particularly matters. This burger was not designed to be an ensemble piece. It’s a character study, a solo performance. It’s a burger carried not by solid contributions from every piece, but from the superstardom of the main component.

So Belcampo is not just to be credited with putting their ideology into practice (as opposed to just tweeting about it). They’re due praise for the product. They have produced beef that is good enough by itself to justify coming back to this place for another burger. Next time, hopefully the burger won’t trigger a massive, long-winded missive.

The Ratings
Flavor: 8.80 / 10.00
Freshness/Quality: 9.30 / 10.00
Value: 8.60 / 10.00
Efficiency: 9.30 / 10.00
Creativity/Style: 7.80 / 10.00
Bun: 7.60 / 10.00
Patty: 10.00 / 10.00
Toppings: 7.70 / 10.00
Sauce: 7.60 / 10.00
Balance: 8.50 / 10.00

Total: 85.20 / 100.00

Eggslut

~ prachandrasoma ~ 3 Comments

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Let’s get this out of the way at the outset: You are going to have to get past the fact that Eggslut is kind of an affected and gimmicky name. Do that, and you’ll come to appreciate that it’s a) kind of apt, and b) kind of clever, and c) kind of funny. But more importantly, Alvin Cailan’s egg-centric eatery on the Broadway side of Grand Central Market serves really balanced, carefully conceived dishes.

Some people will sardonically argue that the business plan seems to be, “Hey, we like Iron Chef and eggs, so let’s just combine them.” Strictly speaking, that’s not wrong. But it’s also incomplete. There’s a lot more going on here. Cailan and company strive to serve innovative twists on familiar comfort food. They strive to offer food that is innovative and inclusive. In practice, the innovation generally consists of, “Hey, what stuff might taste good with eggs?” But behind each dish is deceptively thoughtful composition. You’d make a mistake to think this place is just a bunch of hipsters or bros chuckling while they just put eggs on shit that doesn’t normally have eggs on it.

Shanil and I went to check it out. Kevin was supposed to come, but he was busy being disgustingly late. By the time he showed up to order, my food had digested, and they had raised and slaughtered another cow to make his burger.

The Place
Eggslut @ Grand Central Market
317 South Broadway
Los Angeles, CA 90013

The Order: Cheeseburger

The Price: $9.00 (before tax)

The Burger
Eggslut’s burger clearly was conceived with lots of love and respect for the institution of the burger. The focus is on high quality ingredients, simplicity, and complementary flavors. The egg is not intended to be the centerpiece of the burger. Prepared over-medium, it’s meant to be runny but not messy, to offer a textural contrast and some delightful, yolky flavor. And, all else being equal, it did that. As an absolute matter, the egg could not have been prepared better.

The real highlight of this burger, though, is the pickles. The interaction between the copious sweet pickle chips and the creamy egg yolk was nothing short of astonishing. It was the single most compelling ingredient pairing I’ve encountered since the Project got started. It completely justifies the spartan collection of ingredients found on this burger. Initially, when I looked at the description of the burger on the menu, I wondered why there wasn’t more going on.

Then, two things happened: First, I saw that you can add bacon and avocado. But given Eggslut’s generally judicious approach to ingredient inclusion, I chose not to. They include what needs to be included; I decided to order it like they suggested, not how they allowed. Second (and more importantly), I took a bite, and understood that the utterly symphonic collaboration between these two ingredients was more than enough to carry the water for this burger. The absence of sauce was not a deficiency, but an exercise in laudable restraint.

So if I’m going to register one complaint (and I am), it’s not really that the egg is scandalously slutty, it’s that the beef is kind of a prude (yes, I’ve tastelessly bought into the coarse foundational metaphor, but the general point holds). The patty is a paper-thin wafer of wagyu beef. High quality stuff, to be sure, but there’s so little of it that it makes not a gustatory dent. In one sense, I get it; there’s no way you could charge nine bucks for a beef with, say, a six-ounce wagyu patty. But the relentless pursuit of value sacrifices too much; this tastes like someone just put one brioche bun on either ear and thought really hard about wagyu beef. My point is that the patty is really small.

So while the complementary ingredients are beautifully – perhaps perfectly – balanced, this dish doesn’t feel like a burger; it feels like a sandwich. Someone forgot about the patty here, and it’s a damn shame, because this burger would be something really special were it a little better balanced. I imagined what it would be like if the egg yolk dripped and soaked into the patty, flirting with well-seasoned, flavorful, juicy beef. What a beautiful, dark, twisted fantasy. But sadly, that’s all it is – a fantasy. What Eggslut has given us is an unfinished, unbalanced symphony, an almost-masterpiece that ends up making an impression more for what it could be than for what it actually is.

The Ratings
Flavor: 9.20 / 10.00
Freshness/Quality: 9.20 / 10.00
Value: 8.80 / 10.00
Efficiency: 8.30 / 10.00
Creativity/Style: 9.80 / 10.00
Bun: 9.30 / 10.00
Patty: 6.40 / 10.00
Sauce: 7.60 / 10.00
Toppings: 9.50 / 10.00
Balance: 5.60 / 10.00

Total: 83.70 / 100.00