shake shack

Shake Shack

~ prachandrasoma ~ Leave a comment

The Place
Shake Shack
8520 Santa Monica Boulevard
West Hollywood, CA 90069

img_0614

If you never caught the new (like, that new new) Star Wars movie, then you missed out on Kylo Ren, the most angst-addled villain to grace the silver screen in quite some time (you may know him better as the darkest-skinned – but still white, of course – person on Girls).  See, Kylo Ren is angsty because he wants very badly to be compared favorably to Darth Vader.  He wants to be the next Darth Vader.  So he acts and talks the part.  He commands with unforgiving brutality.  He wears the mask that changes his voice, even though he doesn’t need it.  Think of his relationship with Darth Vader as being kind of like Rivers Cuomo’s relationship with Buddy Holly.

And much like Cuomo, he just isn’t quite as special as his idol.  Deep, withering suspicions – that he’s ultimately just a pale imitation of the thing he strives to be – roil in him.  They consume him.  And most of all, they make him hate the character in the film who he recognizes as truly special, truly significant.  She achieves everything he’s worked so hard for, and she doesn’t even have to try.

It’s a common trope in our world and our folklore: the figure who longs to be a feature of history, but really is just a footnote.  These are people with lofty aspirations to emulate and evoke truly monumental figures, but ultimately, they are undone by their inability to recognize that the mere imitation of an act or a sound may not – and probably will not – capture the subtleties and complexities that exist beneath it.  What I mean is, Kylo Ren choking a person out as part of his WWDVD? mentality is quite different from what animated Darth Vader – namely, living at the nexus between guilt and doubt and rage.

Similarly, putting together a burger that features some of the same ingredients as those featured on the best chain burger money can buy doesn’t guarantee that you’ll best In-N-Out.  And so, in a swaggering and expansive outpost on Santa Monica Boulevard, Shake Shack joins the ranks of these reductive imitators, clamoring for attention and plaudits, begging for favorable comparisons to a great institution.

Shake Shack is the latest in a long line of burger chains that demand to be compared to In-N-Out.  It is a chain that builds buzz via sophomoric articles like this.  Never mind that the two are in no way comparable.  The one is an international chain with an expansive menu (including three different burgers, seasonal/weekly/monthly/whateverly flavors of ice cream, bespoke craft beer, Abita root beer on tap, Cold Stone Creamery style concretes), the other is willfully limited.  The one is surprisingly expensive, the other almost guilt-inducingly cheap.

But the comparison is being made.  So if you drive by Shake Shack, you will see crowds of impossibly cool West Hollywood types: New York imports with trendy haircuts; t-shirts featuring a sneering slogan or maybe a reference they only almost understand; shadowed and lined eyes drooping under the weight of their contempt for the world, smiling with half their face as they post a link from a blog about an article they haven’t read about a study they haven’t read but which reinforces the fact that everyone who disagrees with their particular opinion on their particular cause celebre du jour (based on exhaustive review of numerous blog posts like this) is ill-informed and probably malicious.

These are people bound together by fibrous, almost extant strands of supercilious energy, people who are fueled not by the Krebs cycle like the rest of us, but by the knowledge of their superiority.  And even for these walking superlatives, the need to know if Shake Shack really is better than In-N-Out is so pressing, so dire, that it can wrest them from the urgent business of being better than you.

I went with my parents and Kelsey.  Because while I may not be cool, I am the purveyor of a publication about burgers in Los Angeles, so I’m drawn to trendy burger spots like a fly to a turd.

The Order: Shack Burger

The Price: $5.29 (not including fries or drink)

The Burger
Roughly speaking, I think there are two types of people who might argue that Shake Shack is better than In-N-Out: the first are the reflexively contrarian naysayers.  These are people who don’t have particularly strong or well-developed feelings about In-N-Out (or any alternative), but dislike its ubiquitous appeal and enjoy the idea that their opinion is challenging and controversial.  Then there are people who need New York to be better at everything (rather than just better at being bigger and smellier).  I’ve talked about this phenomenon at some length before.

The goal of this piece, though, is not to take up the issue with either group.  In point of fact, I prefer not to entertain the comparison at all.  As I mentioned before, these restaurants are different enough that the comparison itself is more than a little spurious.  Shake Shack is a peri-industrial hipster chic millennial iteration of a soda fountain, whereas In-N-Out begins and ends as a burger stand out of time, a relic of its founding age.  Another reason behind my rejection of a comparative discussion – and I smirk as I type this – is that these two products are not in the same league.

Shake Shack’s offering features an oversalted, overcooked patty, watery tomato, heat-wilted lettuce, and insipid Thousand Island (Shack sauce) between two feeble, infirm, too-doughy potato buns (this actually surprised me, because I remembered the buns being much better when I first tried Shake Shack in Washington, D.C.).  The entire presentation is a pittance, a burger so small it barely qualifies as a burger.  You will not savor every bite, and after you finish, you will wonder why you waited in line for so long with all those impossibly self-obsessed trendchasers and paid more than double the cost of a Double-Double for it.

If in Shake Shack you were hoping to find The Chirping Crickets, you’ll have to settle for Raditude.  If you were hoping for Luke’s father, you’ll have to settle for Leia’s emo brat.  Shake Shack talks the talk.  It’s high on swagger and hype, but it’s little more than a well-appointed disappointment.  This restaurant doesn’t deliver a product worth mentioning in the same sentence as In-N-Out, let alone comparing to it.

The Ratings
Flavor: 7.40 / 10.00
Freshness/Quality: 8.90 / 10.00
Value: 7.60 / 10.00
Efficiency: 6.90 / 10.o0
Creativity/Style: 7.50 / 10.00
Bun: 4.90 / 10.00
Patty: 7.20 / 10.00
Toppings: 6.50 / 10.00
Sauce: 6.50 / 10.00
Balance: 7.00 / 10.00

Total: 70.40 / 100.00

Advertisement

Cassell’s Hamburgers

~ prachandrasoma ~ 5 Comments

IMG_3183Al Cassell founded Cassell’s back in 1948. The idea was a hamburger stand that stuck to the basics; the original menu consisted of nothing but burgers, a patty melt, and a couple sandwiches. Since reopening in Koreatown less than a year ago, Christian Page has expanded the menu a bit (now you can get breakfast, some pie, a house-made soda, or a cocktail). For the most part though, this place has stayed true to its founder’s vision: a focus on burgers and a commitment to quality.

I went with Greg and Lemi to check out the new, hipster-friendly, mod-diner iteration of Cassell’s on the ground floor of the Hotel Normandie, and see how this burger stacked up.

The Place
Cassell’s
3600 W. 6th Street
Los Angeles, CA 90020

The Order: Cheeseburger (Swiss Cheese, tomato, lettuce, pickle, red onion, nitrate free bacon, avocado, cooked medium rare (server recommendation)); Saint Archer IPA, Vanilla Coke (I was at a diner; how could I not?).

The Price: $13.49 (burger); $3.50 (Coke); $7.00 (IPA).

The Burger
Process matters at Cassell’s. So does tradition. That’s why they use the same grinder to grind the meat every day, the same press to make the patties, and the same crossfire broiler that Al Cassell himself used to fire up burgers all those decades ago.

Besides that, the burger’s personality hasn’t really changed, even if it’s been updated for modern usage. This is, at bottom, a diner burger. The base model comes with nothing more than meat on a bun (with cheese, if you order it). Lettuce, tomato, pickles, onion, and Thousand Islands dressing are included on the side – add as much or as little as you want – and you can (for a fee) add nitrate-free bacon, avocado, a fried egg, or grilled onions. Mine came to me with avocado (because I’m Californian) and bacon (because I’m a human being). I added one (perfectly-sized) piece of lettuce, three pickle chips, one slice of tomato – deep red, firm and juicy – and three concentric rings of red onion, as well as a thin glaze of Thousand Island on the top bun.

There’s an important point to be made here. Cassell’s has some (not all) of the options (bacon, avocado, fried eggs) that have become standard fare at gourmet burger shops across the city. They are aware of and attentive – if perhaps a touch resistant – to the fact that people like to put lots of deviant shit on their burgers (deviant, that is, from the pre-Loving v. Virginia perspective of Al Cassell, so take it with a grain of salt). And sure, they’ll let you add the frills if you must (and I must), but those frills decidedly are not what they’re selling.

So what are they selling? Like I said, this is a diner burger. They’ve taken Al Cassell’s old formula and updated it in subtle ways. Some things haven’t changed – there’s only so much you can do to lettuce, tomato, pickles, and red onions. But there are other areas where things have changed, and it’s pretty evident that these are the things about which Cassell’s is proudest – specifically, the bun and the meat.

This bodes well. Practically, it means Cassell’s doesn’t depend on novel toppings to prop up an otherwise shitty burger. They don’t want you saying, “Wow, this patty tastes like cardboard and raw quinoa, but is that kimchee?” You might say these are burger purists. They focus on the components that matter. The Parker House buns were crisp on the outside, but milky and buttery on the inside, a rich complement to the crunchy, fresh garnishes, and a worthy counterpart to the bold, juicy patty. They are light but hardy. They stayed dry without being heavy, and they were firm without being tough.

As for the patty, it’s pretty obvious that this thing is Page’s baby. It’s a 1/3 pound suspension of Colorado Angus chuck and brisket that makes Shake Shack look like Burger King. It was flavorful and bold, with the different meats imparting subtle differences in flavor and tone. At medium rare, it was perfectly cooked: delicately charred on the outside, with enough juicy personality inside to keep things interesting without making a mess.

A couple things stick out when you eat this burger. First, everything on it is absurdly fresh. The meat tastes like it was ground today. The lettuce is crisp and cool. The tomatoes are explosively juicy. Even the onions, had a sassy, crunchy tang. The pickles, sadly, got a little lost in the shuffle. They weren’t particularly sharp or sour, and as a result, ended up tasting more like cucumber on which someone had spilled vinegar. The Thousand Islands was similarly unexceptional. This may have had something to do with the fact that I didn’t add enough, but I tasted a bit off the blade of my knife, and it was insipid even outside the context of the burger.

The optional toppings were excellent. The cheese was a thin slice of Swiss that delicately melted over the patty. It added depth of flavor without being intrusive or sharp on the palate, and it had maintained enough solidity that it wasn’t stringy or stretchy. The bacon was thick cut and crisp, exactly how burger bacon should be. The avocado was generously portioned and perfectly ripe – which means it was firm, not flabby, smeary quasi-guacamole.

The interplay between bacon and avocado was, predictably, wonderful, especially since the former was perfectly prepared. The other garnishes were fresh and crisp enough to impart some actual gustatory interest, rather than just being “those things that are not meat and also slightly less hot than everything else.” The freshness of all the ingredients allowed their respective tastes to shine through, which gave the burger’s flavor profile layers, which revealed themselves in every bite. Presenting the garnishes on the side means you have total control over how dominant any one flavor will be – a pleasant intermissio from the presumptuous, peri-fascist paternalism of other burger places.

On the whole, the flavors in this burger balance well, but that’s to be expected when you employ such a tried and true formula. It’s hard to credit Cassell’s with executing a precarious balancing act with aplomb. They didn’t do that at all. Instead (and by design, mind you), they did a simple thing well. Rather than trying to buck convention, they embrace it. This is a unapologetically classic American hamburger. It is the kind of thing you would buy your tourist friends when they ask to eat American food.

Having said all that, here’s my gripe. I said before that these are burger purists. Maybe that’s true. The other possibility is that they’re a little risk-averse. I couldn’t shake the feeling that this place is holding something back. The quality of the preparation led me to wonder if maybe the whole “mom-and-pop” schtick isn’t really just a cop-out, an excuse to not get creative and take risks. Because some decidedly modern culinary flourishes (most notably the patty) notwithstanding, this burger is a period piece. There is untapped creativity here. Page clearly is talented and inventive, but his burger, though very good, felt as though it was as unchallenging for him to conceive and execute as it was for me to eat and enjoy.

Now, part of me appreciates that. In a scene where everyone seems to be trying to do something shocking, it’s refreshing to eat a burger that’s just concerned with doing things right. But still, I feel like Page is capable of more that “just” a great diner burger. And as unfair as it may be, I think he could make a burger that is truly something special. This isn’t it. All this one is is really damn good. Which I guess I’m willing to settle for.

The Ratings
Flavor: 9.10 / 10.00
Freshness/Quality: 9.50 / 10.00
Value: 7.40 / 10.00
Efficiency: 9.40 / 10.00
Creativity/Style: 6.70 / 10.00
Bun: 9.00 / 10.00
Patty: 9.40 / 10.00
Toppings: 8.70 / 10.00
Sauce: 7.20 / 10.00
Balance: 8.40 / 10.00

Total: 84.80 / 100.00

In-N-Out Burger

~ prachandrasoma ~ 7 Comments

Displaying IMG_3137.JPGIf we’re being honest with ourselves, this saga could only have started here. Since taking Baldwin Park by storm in 1948, In-N-Out has become a staple of life in California. Over the years, it has achieved nationwide fame, even being the subject of an extended, gushing soliloquy by a starstruck Anthony Bourdain. In-N-Out Burger is what most people in Los Angeles think of when they hear the word hamburger. The Los Angeles burger scene started at In-N-Out Burger. It is only fitting, then, that the Los Angeles Burger Project starts there as well.

The Place:
In-N-Out Burger
310 N. Harvey Drive
Glendale, CA 91206

The Order (pictured above): Double-Double (mustard fried, no tomato, onions, extra toast on the bun); French fries, Coke.

Price: $7.41 (including tax).

The Burger
What can I write that most of you don’t already know? In-N-Out has mastered the art of the burger, and executes fresh (never frozen), impossibly consistent masterpieces thousands of times daily. The strength of this burger is in its simplicity. The cheese is melted and gooey without being messy. Wonderfully fresh and crisp lettuce and onions give the burger textural complexity. The lettuce is especially praiseworthy: never wilted, in spite of its proximity to freshly-grilled meat and melted cheese. The spread is tangy without being overpowering.

You could make a pretty strong case that the bun is the strongest element of the burger. Perfectly sized, perfectly absorbent, perfectly toasted, this bun has just enough independent flavor to influence the taste profile of the burger without dominating it. While many gourmet burgers feature a buttery brioche, In-N-Out’s bun is more traditional, but perfectly suited to the fresh simplicity of the offering.

Ultimately though, the meat is the marquee feature. The immaculately seasoned patties are juicy and perfectly cooked – just far enough past medium rare to preserve the meat’s natural flavor and juiciness, while also avoiding being messy or bloody (though, if you prefer a bit more blood and a bit less structure, you are free to request that the meat be medium rare). Notes of crackling fried mustard lingers under the delicate char. The thin patties provide a greater seasoned surface area, which gives the meat much more depth of flavor than a brutish, thick patty might.

In-N-Out is perhaps most impressive, though, for its consistency. This is a restaurant that has never compromised on its core values of making fresh, delicious food. Their commitment is evident in their consistently delicious and perfectly prepared burgers. Pull up to an In-N-Out Burger in the middle of nowhere, and you can be damn certain that you will get the same phenomenal product you would get from them in the heart of Los Angeles.

In-N-Out is not the place to go if you are looking for an inventive, boundary-pushing burger. Their menu is small, their ingredients limited, and their focus narrow. They make no effort to reinvent the wheel. They have a winning formula, and they stick to it. The food here will not challenge you. It will not surprise you. But it is also much more than just a known quantity. In-N-Out never wanted to redefine the burger. They just wanted to master it. And that, they have achieved in spades.

The Ratings
Flavor: 9.70 / 10.00
Freshness/Quality: 9.80 / 10.00
Value: 10.00 / 10.00
Efficiency: 10.00 / 10.00
Creativity/Style: 7.50 / 10.00
Bun: 9.70 / 10.00
Patty: 9.50 / 10.00
Toppings: 8.90 / 10.00
Sauce: 8.80 / 10.00
Balance: 9.10 / 10.00

Total: 93.00 / 100.00