NoMad Hotel: Lobby

The Place
The NoMad Hotel
649 South Olive Street
Los Angeles, CA 90014

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It’s an open question as to precisely who is cool enough to be seen in the new NoMad Hotel.

The lobby is a sight.  Entering, you’ll feel like you’re walking onto the set of a Luhrmann film.  It’s cartoonishly opulent with vaulting, ornate ceilings, stuffed game birds perched in the center of the action, gaudily printed sofas, filigreed mezzanine (home to another, more serious restaurant), and a flower arrangement that might best be described as the vegetational equivalent of a Kanye West album.  Think Hearst Castle if the decorative chaos were a smidge (but only just) more contained.

The menu is equally explosive.  Four pages of cocktails, including shareable affairs, ensure that all who take a table here leave lubricated.  The dinner offerings, while leaner, are as eclectic as the decor.  Scallops, diced, soaked in yuzu, and sprinkled with toasted pistachio, live right next door to boneless hunks of fried chicken with chili-lime yogurt.

I don’t doubt that the culinary spirit behind this restaurant is genuine.  But when you walk into the lobby, there is a moment after you’ve met the eye of the statuesque concierge, before the warm–is it contrived?–smile breaks, where you’ll feel an almost imperceptible sense that he or she is looking straight through you.  It may be that you aren’t being judged for your “swagger” (whatever that actually means).  But you also wouldn’t be totally off the reservation if you felt as though you were.

But anyway, I found myself in this den of practiced cool, nestled beneath that maximalist flower arrangement, nursing a cocktail made with beets and bourbon (followed by one with pisco and sheep’s milk, which I humbly but enthusiastically urge you to work up the courage to try), flanked by a viciously haughty European couple on one side and a duck-facing pair of selfie-snapping millennial girls on the other, imbued with the singular tranquility of a man utterly out of his element but who draws deep comfort from the knowledge that he has more than what he needs to feel at home: his best girl and a cheeseburger.

The Order: Dry-Aged Beef Burger

The Price: $22

The Burger
When I consider how ostentatious the decor is, and how concerned every person in this establishment seemed with their appearance, I’m even more shocked at the unpretentious simplicity of this burger.  It is served on a board with only a few spears of lightly pickled and sagitally cut root vegetables accompanying it.  The patty is thick–I’d guess somewhere between one-third and one-half of a pound before it feels fire–and medium-rare red.  And to be sure, the patty will remind you of the virtues of eating a dish like a cheeseburger at a restaurant that styles itself as high cuisine.  The preparation was close to immaculate: it was juicy but not overly bloody, and the patty was substantial and structured without being too gamey; after a few moments in your mouth, it yields to the amylase and melts gracefully, retreating to the background to let the cheese and red onion take center stage.

Those three ingredients play harmoniously with one another, with the sauce acting as a true garnish more than a driver of flavor: it’s aromatic and textural, contributing to the mouthfeel of each bite rather than dominating the taste.  Like a perfectly crafted martini, you’ll be constantly amazed at the degree to which preparation, ingredient quality, and balance influence the quality of a burger.  And not unlike a cocktail, this burger is no better than its worst ingredient, which, in this instance, is the bun.  That is not to say the bun is affirmatively bad, but it certainly is nothing special.  This burger yearns for a less obtrusive bun; something with less volume, something less present.  If you’re like me, you’ll find yourself thinking of what might have been if they’d swapped out the brioche for an English muffin.  Sure, that’s a little 2007, but the food isn’t supposed to be trendy–just the people.

Right?

In any event, I wouldn’t recommend skipping the burger, but I also would have trouble begrudging your decision to get another Sakura Maru instead and then take your leave of the cool kids and wander over to Halal Guys.

The Ratings
Flavor: 9.60 / 10.00
Freshness / Quality: 10.00 / 10.00
Value: 6.80 / 10.00
Efficiency: 7.10 / 10.00
Creativity / Style: 8.20 / 10.00
Bun: 7.50 / 10.00
Patty: 9.80 / 10.00
Toppings: 9.30 / 10.00
Sauce: 9.00 / 10.00
Balance: 9.70 / 10.00

Total: 87.00 / 100.00

 

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Umami Burger x Impossible Foods

The Place
Umami Burger
738 East 3rd Street
Los Angeles, CA 90013

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If you work in a reasonably woke corporate environment (or a not-at-all woke corporate environment doing its best imitation of a woke corporate environment), you’ve probably heard something about implicit social cognition (it’s more commonly referred to as unconscious bias, but I actually prefer the former term.  Anyway).  According to UCSF, these are extra-conscious formed perceptions about groups of people that “stem from one’s tendency to organize social worlds by categorizing.”

I admit that this idea is probably most usefully deployed to explain human interactions, but actually, I don’t think it’s cabined to our views about people.  I think these kinds of categorizations apply to our feelings about everything–like food.  It’s why your one friend inexplicably avoids okra in spite of having never eaten it.  Or why your significant other refuses to countenance egg white in his cocktails.  Or why your sister refuses to try the red velvet from that vegan bakery.  Or why your cousin won’t eat at Gracias Madre.

We all have our biases, built over decades, brick by seemingly-unrelated brick.  The sum total of our experiences is a flawed whole, a view of the world through a lens that’s necessarily cracked.  Or convex.  Or smudged.  Or something.  Point is, the very act of being an individual means operating with incomplete information.  Even absent malice, the manner in which we examine the world is informed by our inevitable lack of information.  Or our inevitably incomplete or skewed perspective.  It’s what our venerable former Secretary of Defense termed the “Unknown Unknowns.”

This, I suppose, is why I wouldn’t try a specific Known Unknown, viz., the Impossible Burger at Umami Burger, for so long, despite having been urged to do so by numerous people.  I could never quite articulate a rational reason why I’d never tried it.  Eventually, my refusal to give it a shot was distilled down to a prejudice against meatless burgers.

Sunday afternoon, then, can serve as living proof that the tides of progress are inexorable.  It was then, after all, that I faced up to my prejudice, went to Umami Burger in the Arts District, and tried the Impossible Burger.  The woke architects of my spiritual improvement?  Kelsey and her mother.  Who else?

The Order: The Impossible Burger

The Price: $16

The Burger
Most prejudices are not well-founded.  If, however, you share my (roiling) prejudice against meatless burgers, though, you know this specific prejudice is the exception to that rule.  The essential feature of a great burger is that juxtaposition between charred skin and juicy meat.  It’s the foundation stone for a dish, the central appeal of which is textural contrasts.  Smooth sauces; silky cheese; juicy, explosive meat; crisp, parchment-like lettuce; the burst of juicy tomatoes; and an airy bun all exist together in one unified whole.

The epicenter of that textural mix, the one constant, is the patty.  No matter how many different burgers you try, what makes them all burgers is the presence of that meaty anchor.  It needn’t be beef, but it needs to be charred on the outside and juicy on the inside.  Most meatless patties fail because they don’t provide both of those features.  They may be crisp on the outside, but then they’re lifeless inside.  Or maybe they’re moist inside, but then they can’t offer that grill-crisped shell.

So, if you ever breathlessly have protested, “A meatless burger is not a burger,” then you understand that you aren’t making a crassly presented judgment on the relative values of two objectively coequal members of a category; to the contrary, you’re making a definitional claim, namely, that a burger needs a patty that is charred and juicy.  Meatless patties aren’t charred and juicy (at best, customarily, they’re one or the other).  It would follow a burger built around a meatless patty isn’t a burger at all; it’s just a, like, fried lentil sandwich or something.

Tempting as it is to venture further down the “What is a burger?” rabbit hole, I’ll spare you.  Suffice it to say, the Impossible Burger complicates the calculus a great deal.  The patty is made of a proprietary blend of…well, not-meat things (wheat, coconut oil, and other not-meats; the precise mix is, apparently, a secret).  The idea is that it’s a legitimate alternative to meat (it even looks like beef before you cook it) from a taste and texture standpoint, but without the nasty ecological impact that attends the production of meat.

The flagship ingredient is heme.  Without getting too esoteric, heme is an iron-laden porphyrin (a class of organic molecule).  Its most famous work is in hemoglobin–that stuff in your blood that carries oxygen.  A lesser-known work in its oeuvre is that it’s a big part of what makes meat…meat.  You can find heme in all living things.  You may wonder how such a compound wound up in a “meatless” burger.  The answer is that the heme used in the Impossible Burger is generated by introducing the gene in soybeans that encodes the heme protein into yeast, and–

I can feel myself losing you.  Okay.  I’ll just dish on the burger.

The presentation, I think, is meant to highlight just how meat-like this patty is.  Two Impossible burger patties are smothered in American cheese, caramelized onions, mustard, spread, pickles, lettuce, and tomato.  If that sounds utterly conventional, it is; and that’s precisely the point.  The goal here is to challenge the eater to distinguish this in a meaningful way from what you flipped off a grill with a spatula and slapped between sponge buns with a careless spray of mustard and ketchup and whatever garnishes you could snatch on the way to the cooler to grab a Coke.

To be sure; you will be able to taste the difference.  There are stronger notes of mushroom in this burger than you’d note in a beef patty.  But you also probably won’t dispute that this is, undoubtedly, a burger.  Calling it a “carnivore’s dream” might be something of a stretch, but it’s miles away from being a carnivore’s nightmare.  The impression it leaves is more like a beef burger than a Gardenburger: There is char.  The patty is juicy.  It is flavorful.  And (this is, after all, still Umami Burger) it is overcooked.

And again, because this is Umami Burger, the garnishes are largely uninspired, the miso-mustard tries hard but won’t lay you flat, and the spread lacks piquancy.  The bun is just a hair shy of being too dry for comfort.  The whole thing doesn’t sing; it just kind of murmurs unobtrusively.  But you don’t care about all that.  You know all that.  What you want to know is whether the patty is worth trying.  The answer is a resounding yes.

If you’re anything like me, your aversion to trying this burger is the product of prejudice rather than judgment.  It likely emanates from a feeling that meatless alternatives aren’t alternatives at all; they’re just an aggravating failed imitation from people who have made a reasonable choice to not eat meat, but then show an unreasonable unwillingness to stay in their proverbial lane.  But the Impossible Burger isn’t just the product of vegan FOMO.  It’s the product of an impulse for ecologically responsible consumption.  And vegan FOMO.

Whatever its genesis, the product has some merit and deserves attention.  Is the Impossible Burger as good as a beef patty?  No.  But unlike its meatless forebears, that’s a question worth asking.  Time to get woke.

The Ratings
Flavor: 8.50 / 10.00
Freshness: 8.00 / 10.00
Value: 8.10 / 10.00
Efficiency: 9.00 / 10.00
Creativity / Style: 10.00 / 10.00
Bun: 7.80 / 10.00
Patty: 8.70 / 10.00
Toppings: 8.00 / 10.00
Sauce: 8.00 / 10.00
Balance: 8.80 / 10.00

Total: 84.90 / 100.00

Love & Salt

The Place
Love & Salt
317 Manhattan Beach Boulevard
Manhattan Beach, CA 90266

Love & Salt
You probably can’t live in Manhattan Beach.  The prices are too high; the lifestyle is too idyllically Californian; the people are too beautiful for their age; the parking is too scarce.  Most importantly, perhaps, the quality restaurants are too few.  While higher dining options exist – M.B. Post, Fishing With Dynamite, and the subject of this review, Love & Salt – the culinary scene in Manhattan Beach would perhaps most aptly be characterized as “family friendly.”  Perfect if you like Pitfire Pizza, less so if your preferences skew toward street food, fusion or small plates.

But Manhattan Beach really does encapsulate the Southern California lifestyle, or at least what many people outside Southern California would imagine our lifestyle to be.  It’s mostly white, mostly rich, mostly sunny, mostly upscale, mostly clean, mostly successful, and mostly USC alumni.  It exemplifies the relaxed affluence that is more closely associated with Southern California than with anywhere else.  You’ll spot an off-puttingly muscular forty-something year old man strolling down Manhattan Beach Boulevard with impossibly adorable children, his bronze arms bursting from Rip Curl t-shirts, salt-and-pepper hair cut close, smiling through his Maui Jim sunglasses at the cards life dealt him.  And just when you think you might live a life like his one day, you see the glint of the alabaster dial on his $20,000 watch as it catches the sun just so, and you’ll remember that this is not your place.

In spite of being inaccessible, though, I can’t shake the feeling whenever I’m in Manhattan Beach that there’s something missing there (besides minorities, I mean).  It’s a city that lacks a certain je ne sais quoi.  It’s beachy, it’s Californian, there’s a Marine Layer, and the schools are top-notch, sure, but it feels fundamentally anti-urban.  It’s oddly devoid of genuine culture.  It’s an ecosystem, not a city.

If you’re looking for a B(a)esha Rodell-approved break from the blocks upon blocks of suburban ennui (and you are lucky enough to find a parking spot), you might stop in at Michael Fiorelli’s Love & Salt.  Chef Michael Fiorelli’s food is described by the restaurant as Italian-inspired, but “with a California soul.”  It may be that soul animating the splash of salsa verde on the grilled octopus, or (depending on how forgiving you feel) the presence of gluten-free pasta.  Good-natured ribbing aside, the food here is good.  The cocktails are excellent as well.  It may not be the most innovative menu in the world, but come on; this is still Manhattan Beach.

One item for which Love & Salt has become quietly regarded is a burger, which was inspired neither by Italy nor the restaurant’s soul, but rather by a particularly intransigent regular customer who persisted in ordering a burger in spite of there not being one on the menu.  Chef Fiorelli finally relented and, using what ingredients he had on hand, he served what is now known as the Downlow Burger.  It recently received sterling plaudits from local tastemakers, so I predictably felt compelled to sample it.  In the spirit of its origins, the Downlow Burger remains off the menu (as in, on the down low) at dinner, but they make a limited run of twelve per day during weekend brunch.  Calling ahead to request a set-aside is advisable.  Kelsey, Kristen, Tristan and I did just that, and took in a Saturday brunch there.

The Order: the Downlow Burger

The Price: $16

The Burger
The Downlow Burger consists of two substantial black angus beef patties, fontina cheese, caramelized onions, housemade pickles, and a tomato aioli, all on brioche.  Probably the highest praise I can heap on this burger is that it presents like a cousin of Petit Trois.  It’s a saucy, paradoxical thing: minimalistic but indulgent, familiar but challenging, understated but brazen.  Like Ludo’s masterwork, it eschews typical garnishment in favor of fewer, bolder flavors, assembled purposefully to complement one another.

The beef is the anchor, and though it was overcooked (and therefore a touch gritty), it was juicy and bursting with savor that stabilized every bite.  The fontina cheese added a lightly botanical quality, while its fruit and nut notes seeped into the meat, giving it a subtle sweetness that interacted well with the caramelized onions, the residual tang of which, in turn, married nicely with the delicate sourness of the pickles.  The buns hold everything together, but don’t impress too much in their own right.

The really impressive choice here was the tomato aioli.  While the tomato flavor was the right call, ketchup would have been too ham-fisted, too obvious, too sharp, and it wouldn’t have fit in the context of this burger, which decidedly is aiming for gourmet status.  By presenting the tomato as an aioli, Fiorelli manages to present the right flavor, but with a softer touch.  It’s a really sophisticated, thoughtful, creative stroke, and it elevates this burger and preserves a balanced flavor profile.  It’s no bordelaise sauce mounted with foie gras, but come on; this is still Manhattan Beach.

The Ratings
Flavor: 9.20 / 10.00
Freshness / Quality: 9.50 / 10.00
Value: 8.40 / 10.00
Efficiency: 8.70 / 10.00
Creativity / Style: 9.20 / 10.00
Bun: 8.20 / 10.00
Patty: 8.70 / 10.00
Toppings: 9.50 / 10.00
Sauce: 9.80 / 10.00
Balance: 9.60 / 10.00

Total: 90.80 / 100.00

Meatzilla!

The Place
Meatzilla!
646 South Main Street
Los Angeles, CA 90014

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Dip your toe into the internet musings about Meatzilla, and you likely will find yourself annoyed.  The exclamatory nomenclature.  The burger with a pepperoni pizza bun.  The unshakable feeling that everything about the place was conceived with a smirk.  Indeed, even without the deviant punctuation, the name itself is really an etude in hipster snark. There’s very little in the reportage about this place that would inspire any reasonable person to take it seriously.

Most of this stuff had escaped me when DJ, a partner in my office, told me he had it on good authority that Meatzilla made the best burger in Downtown Los Angeles.  Now, having waxed adoring on a different downtown burger myself, I felt predictably compelled to investigate.  So I headed over to Meatzilla with Bret and Greg.  It’s a shack on Main Street, a pretty barebones affair, with a cramped kitchen, a whiteboard menu, stacks of soda boxes filling a side doorway, and a playlist like a Tarantino soundtrack. If they’re trying to project the image of hustling newcomers just trying to make it, it’s coming off gangbusters.  Think Steinbeck repurposed for the Snapchat generation.  Okay, that might be overstating the point a bit, but you get the idea.

The Order: Beef! Beef!

The Price: $9.50

The Burger
The whole concept of the place may seem tongue-in-cheek and affected, but the fare on offer is far from it.  While there are some experimental items on the menu to be sure, Meatzilla is conceptually a purist’s burger joint, whose bread and butter is no-frills, beef-forward presentations redolent more of summer cookout than a hipster Thanksgiving.

The Beef! Beef!, for instance, features two absolutely mammoth patties with discs of housemade pickles about the diameter of a nickel laid sporadically on top, along with tangy white onion.  A thick primordial ooze of cheese – Muenster on one patty and American on the other – drips from the meat.  You might mistake it for a runny fried egg (which you can add, by the way, for a buck fifty).  A generous – but not excessive – helping of Sriracha ketchup films both buns.  And that’s it.  No lettuce, no tomato, none of the other standard garnishes.

The beef is flavorful and surprisingly not overwhelming.  It was a hair overcooked, and while that normally wouldn’t be an issue, when there’s this much beef, there’s a smaller margin for error.  The pickles were utterly exceptional though, perfectly sour and with a healthy snap to them.  The onions were similarly well integrated, soaked in ketchup, and smartly kept raw to add more crunch and tang to complement the massive amounts of beef.  The ketchup was not overpowering, offering a nice sweet-hot undertone to each bite without being too assertive.  The cheese was a coup: gooey, rich, and indulgent, it gave every bite a sumptuous, smooth warmth.

All these garnishes, though, were just complementary though.  While Burgerlords and In-N-Out seek to harmonize all the ingredients into a coherent, synthesized whole in which all the components cooperate to create something larger than the sum of its parts, Meatzilla is, true to its name, a beef-first and beef-last kind of enterprise.  If, at Burgerlords, the burger is an orchestra in which the meat is just one instrument, at Meatzilla, the beef is the soloist, with other instruments there to add color and texture, but never to command your attention.

So is this the best burger in Los Angeles?  I guess that depends.  This burger is not a work of art.  But I left my meal with a pretty clear understanding of why someone might fall in love with it.  If you think a burger should be an unapologetically beef-focused dish, Meatzilla will appeal to you.  They’re about beef.  Not about buns (though the bun holds up impressively here, even if it isn’t the most dynamic component of the burger), or garnishes, or balance, or anything else.  But beef.

What’s more, there’s a sentimentality inherent in this dish.  Meatzilla has the sort of unbalanced charm that will take you back to the backyard cookouts with friends you only distantly remember from a washed-out photograph.  The smell of the grill would waft over and intermix with the harsh scent of chlorinated water.  It’s the burger you ate before you cared that soda was bad for you.  It’s the burger you ate before you started obsessing over calorie counts and carbohydrates.  It’s the burger that would buckle a paper plate.  It’s the burger you ate before you became a well-heeled culinary connoisseur and forgot how to enjoy something unsophisticated.  It’s the burger you ate when you cared more that your food was fun rather than an immaculately curated art project, when it didn’t matter if a dish wasn’t a perfectly manicured harmony of flavors and textures.

The last word is that while it’s hard for me to say this is downtown’s best burger, it’s hard to argue it isn’t either.  It’s a strange, unsettled feeling I left with, but it’s a feeling that is pulling me back to Meatzilla for another visit.  Which, at bottom, is all that matters, I guess.

The Ratings
Flavor: 8.60 / 10.00
Freshness / Quality: 8.80 / 10.00
Value: 9.00 / 10.00
Efficiency: 9.50 / 10.00
Creativity / Style: 7.50 / 10.00
Bun: 8.00 / 10.00
Patty: 8.70 / 10.00
Toppings: 8.70 / 10.00
Sauce: 7.90 / 10.00
Balance: 7.90 / 10.00

Total: 84.60 / 100.00

Errata: Cassell’s Hamburgers

There is a line in Sophocles’ Antigone that has stuck with me.  It is a scene in which Creon seeks Teiresias’ advice regarding whether or not to free Antigone.  Teiresias tells the ruler, “All men make mistakes, but a good man yields when he knows his course is wrong, and repairs the evil.  The only crime is pride.”  Now, I haven’t imprisoned my niece to reinforce gender roles or intemperately deployed the power of government in the context of familial conflict.  Nor have I forsaken the bonds of marital and paternal love to preserve an imagined or preferred political order.  But I like to think Teiresias’s advice is more generally applicable.  Because, you know, parables.  Right?

Anyway.  As I’ve accrued some modicum of experience in my life, I’ve had occasion to look on my past with a more critical eye.  By an large, I’m proud of the way I conducted myself.  But there are exceptions.  When one cannot or does not act to rectify past errors – to “repair the evil” – those exceptions have a way of blooming into regrets.

Having just hit a milestone, agewise, I think the time is right to come clean about an error I made early in this project.  I went with Greg and Lemi to Koreatown’s Cassell’s Hamburgers, a bustling diner nestled in the first floor of the Hotel Normandie.  I talked about how I didn’t feel as though Christian Page was reaching his potential with the burger he offered.

 

That review is, quite literally, the only one I look back on and regret.  I like to think (perhaps self-indulgently) the evaluations presented on this Project range anywhere from eminently fair to downright authoritative.  The Cassell’s review marks the lone occasion where I deviated from basing my judgment on the food on the plate.  So, in the spirit of not committing the only crime, I went back to Cassell’s with Kelsey, Kristen, Nikhil, and Tracy.  And now, I’m back before you with my proverbial hat in hand, to give Cassell’s the reconsideration it deserves.

The Burger
The chuck-brisket patty was even better than I remembered.  Flavorful, tender, and rich, it burst with juicy personality, courtesy to that nearly 70 year-old crossfire broiler.  The garnishes were as fresh as I remember.  Everything was as it was on my prior visits.  I won’t regurgitate here what I’ve written before.  If you want to read it, follow the link above.  Besides, it’s not really my sense of the burger’s quality that has changed, per se.  There are a couple of things about that review, though, that bother me.

The first problem is that I docked the burger for not “hitting its potential.”  In addition to being a maddeningly vague and subjective feeling that I struggled then (and struggle now) to justify, it’s just kind of irrelevant.  There’s not a dish that’s been cooked that couldn’t be improved somehow.  We can’t judge dishes (or anything, for that matter) on the basis of what it could have been.  We have to look, first and last, a what a thing is.  That matters more.  And what Cassell’s is, is a delicious burger–one of the best in the city.

The second problem isn’t one I could have anticipated as I penned the review initially, but it’s a problem nonetheless.  Cassell’s stacks up much more formidably than I expected against the other burgers I’ve had since.  When people ask me what the best burgers in the city are, this one always comes to mind.  That’s got to count for something.

I get it.  It’s not like I’ve imprisoned one of my nieces.  There has been no mortal sin committed here.  It’s not as though I got drunk on power and perpetrated some monstrous act of megalomania.  I just docked a burger a couple points unfairly.  But a mistake is a mistake, and if this Project is to be worth relying on, you all have to know you can trust me to recognize my mistakes and correct them as they arise.  The only crime is pride.

The Ratings
Flavor: 9.60 / 10.00
Freshness/Quality: 9.50 / 10.00
Value: 9.10 / 10.00
Efficiency: 9.40 / 10.00
Creativity/Style: 7.50 / 10.00
Bun: 9.50 / 10.00
Patty: 9.70 / 10.00
Toppings: 9.50 / 10.00
Sauce: 8.00 / 10.00
Balance: 9.40 / 10.00

Total: 91.20 / 100.00