1212

The Place
1212
1212 Third Street Promenade
Santa Monica, CA 90401imageSanta Monica on a summer weekend truly is an incredible thing.  The beautiful, sun-bronzed masses take to the streets in outfits carefully chosen to reveal the fruits of a winter spent in pilates classes, or of the paleo diet, or of thousands of dollars in Equinox membership fees or CrossFit classes, or of the latest juice cleanse.

 

When Andy Warhol – speaking about Los Angeles – said, “Everybody’s plastic, but I love plastic. I want to be plastic,”  he might have been talking about Santa Monica.  “Plastic” doesn’t have to mean surgically enhanced.  It just means beautiful in a very banal sort of way.  There is an inhuman kind of beauty, a sort of perfection of the human craft, that you see a lot in Santa Monica (as opposed to, say, the intentional, contrived anti-beauty of Silver Lake).  The people there are, for lack of a better term, impossible looking.  Santa Monica is a simple enough cocktail: one part Free People shabby-chic; three parts Stepford; two parts Abercrombie & Fitch catalogue; a dash of pornish, self-aware sexiness; topped with a magnetic superciliousness.

The men want you to think their biceps and abs just happen to look like that.  They don’t want you to know it was Bumble & Bumble that gave them that hair, not catching waves as the sun rose.  The women want to convince you that they don’t think their Chloe is that big a deal – and in some cases, unbenknownst to them, it’s not – when in point of fact, it’s the centerpiece of their whole outfit.  It’s all about appearances.  Style trumps substance.  Sizzle trumps steak.

Another invective against poor Santa Monica.  But in my defense, my path to getting the burger at 1212 (a new-ish, trendy-ish, rustic but also modern, accessible but also fancy – aspirationally on both counts, by the way – small plates kinda, presentation-first installation on the Third Street Promenade) was blocked by hordes of these saunteringly basic sort.  They cross the street with such languid entitlement that, when the light changes and they become jaywalkers, their pace seems actually so slow.

So, if you decide to go to 1212, be warned: it may take you forty minutes to round one block to make a right turn into a parking lot (the left turn lane was blocked off without explanation by the Santa Monica Police Department, which spends most of its time making operating a motor vehicle in the city slightly less palatable than listening to him read this aloud, while you are made to watch the last forty-five minutes of this with no sound).  And if that was not enough, you then must navigate crowds of people so basic their pH is 15.

After all that – finally – you’ll get to 1212, and hope that the burger – for which you endured such tribulations – will be worth it.  You hope so hard.  I met Kelsey and Kate there.  After the ladies were done declining to dance with a gentleman who looked like a housing-insecure Colonel Mustard, we shared a meal.

The Order: The Burger

The Price: $15.00

The Burger
They certainly don’t want for effort at 1212.  This burger comes topped with black truffle gouda (really), bacon jam (really), a sunny side up egg on a sad ciabatta.  The patty is…well, who knows what kind of beef.  It doesn’t matter, right?  See how much other fancy stuff is on there?  Seriously, the beef is the weakest point of the burger.  The server recommended it cooked medium, which as a general matter, puts me on notice that the flavor of the beef is nothing to write home about.  This held true here.  The patty was bland and gritty, with only the stinging bitterness of char on the front end to confer any personality at all.

The “black truffle” gouda was similarly disappointing.  I put black truffle in quotations earlier because you’ll have to take their word for there being any black truffle at all in that cheese.  If you’re into this kind of thing, you know black truffles are in season, and you might be getting excited at the prospect of some sort of infusion or suspension or what have you.  Get over that.  This is gouda cheese.  There is no truffle to speak of.  There is not even the suggestion of truffle.  The cheese itself tastes fine, but it’s just gouda; the representation of it as something more is mendacious culinary clickbait, and it’s mildly infuriating.  What you’ll get is pedestrian, relatively blunt, pleasantly nutty and reasonably buttery gouda.  Nothing less, but definitely nothing more.

Beneath the bubbling blanket of gouda lies the bacon jam.  It’s more of a chutney than a jam – it’s too tangy to be a jam.  It’s got a strange ragu-like consistency.  It’s oddly sharp and almost sour, and is a reasonably unpleasant add-on.  It clashes with every other ingredient, especially the cheese, and ultimately feels like a try-hard feature that should have been excluded.

Then, there’s the sunny egg.  The egg itself is good enough, runny, smooth and soothing both in taste and texture.  It somehow manages to be the best thing about this burger and feel like surplusage at the same time.  Amid all the flavor noise, the textural complexity the egg adds another layer of confusion to each bite, which the burger lacks the theoretical or actual vitality to support.

The Burger at 1212 is a product of its environment.  It cares more about sounding good and looking good than it does about actually being good.  It’s ingredients are all fine, but none are particularly thoughtful.  It seems like a burger the chef imagines other chefs dream of serving (you know, a Cultured but Familiar Spin on a Classic), but it’s delicious in the same way the Beautiful People in Santa Monica are beautiful.  Each feature is well-appointed (I guess), but there’s an artificiality to the whole, a lack of genuineness that is facially annoying, but ultimately unsatisfying (at best) or downright repulsive (at worst).  Much like driving in Santa Monica on a Saturday, this burger is best avoided.

Oh, but the kale chips were pretty good.

The Ratings
Flavor: 5.90 / 10.00
Freshness / Quality: 7.00 / 10.00
Efficiency: 6.70 / 10.00
Value: 4.00 / 10.00
Creativity / Style: 5.10 / 10.00
Bun: 5.30 / 10.00
Patty: 5.20 / 10.00
Toppings: 5.10 / 10.00
Sauce: 5.00 / 10.00
Balance: 3.80 / 10.00

Total: 53.10 / 100.00

Stout

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Alexandros Kagianaris and Charles Lew are pretty serious about casual dining. They envision neighborhood joint Stout as being a place where – to quote their website – “club goers meet the culinary elite for burgers and beer.” Leaving aside the fact that I’m not sure who fits into either of those groups, the thrust seems to be that they’re aiming to appeal to a broad swath of people. It’s one of those restaurants that’s trying to please foodies and philistines alike. They do it by using high-quality beef, and assembling burgers with interesting (but not too challenging) toppings.

Regardless, Stout has received its fair share of accolades. L.A. Weekly called its eponymous burger the ninth best burger in Los Angeles. And if there’s one thing we know, it’s that ninth is the new first. Anyhow, Stout has three locations: Hollywood (on Cahuenga), Studio City (on Ventura), and Santa Monica (on Santa Monica).

McKenna and I went to Stout’s Studio City location to put its bona fides to the test. Our trip was not without adventure: She got a burger with an over-easy egg on it; as she picked it up, the yolk split and spilled out of the bun like lava over the rim of a volcano, completely drenching her hands. It bears mentioning that she survived the explosion and took down the burger like a champ (even if it meant having hands so covered in yolk and sauce that she had to drink her beer through a straw. Which she did. Also like a champ).

For her trouble – or maybe just for her scintillating personality – our server really took quite a shining to McKenna (probably because she didn’t hear all the shit McKenna was talking about the evening’s playlist). They bonded over the course of the night, not always (albeit quite often) at my expense. But a dose of well-intentioned derision is a small price to pay for seeing someone’s hands coated in egg yolks like a vegan’s ideation of Jack the Ripper.

I’m digressing. The TL;DR version is that we went and ate burgers. One exploded. Beer was sipped through a straw.

The Place
Stout Burgers & Beer
11262 Ventura Boulevard
Studio City, CA 91604

The Order: The Imperialist (roasted tomato, ketchup, aged cheddar, mustard relish), cooked “pink” (as opposed to “not pink” – the other choice)

The Price: $11.00

The Burger
Let’s get this out of the way: I don’t know why they call it the Imperialist. I’m also fully aware that I didn’t eat the flagship burger at Stout, the one for which it earned such acclaim. Obviously, I will be back to Stout for its namesake burger, but I was jonesing for something a bit on the subtler end. So obviously, I ordered a burger called the Imperialist.

Like I said, I don’t know why the call it that. But I have an idea. I think it’s because they took a perfectly good, perfectly functional, perfectly traditional ingredient combination – cheddar, ketchup, and mustard – and invaded that tranquil space with some weird newfangled addition. Listen, roasted tomato is a dicey proposition in any context. Put it all up in the shit of a classic burger, and it’s just invasive (not to mention arbitrary).

It was aggressively smoky and then concentratedly sweet. The ferocious – almost saccharine – back-end of the tomato bled into the ketchup, brought out the sweetness of the (excellent) bun, and really accented the notes of fruit in the cheddar (simultaneously blunting its acidic and nutty quality), making a sunburnt sweetness the dominant element of the early part of every bite.

Both McKenna and I noticed that the patty was a little dry. This probably had something to do with the fact that it was coarse and loosely packed, which gave the meat’s juices room to escape. The bottom of the patty was coated in mustard relish, a weird but very pungent sauce that pretty much overwhelmed the finish of every bite.

My brown person bias maybe coming into play here, but I’ve never been a fan of imperialism. One of my friends – who shall remain nameless and blameless – argues that imperialism gave the backward masses of the developing world a sense for administrative efficiency and built us roads and rail (mind you, he’s 84% joking when he says shit like that). Be that as it may, I think the colonial footprint is a harmful one. Stout’s Imperialist, sadly, is no more successful.

The Ratings
Flavor: 6.10 / 10.00
Freshness/Quality: 8.40 / 10.00
Value: 8.10 / 10.00
Efficiency: 8.00 / 10.00
Creativity/Style: 6.10 / 10.00
Bun: 9.00 / 10.00
Patty: 7.00 / 10.00
Toppings: 6.20 / 10.00
Sauce: 5.20 / 10.00
Balance: 6.90 / 10.00

Total: 71.00 / 100.00